Sales Development Representative

Fission Inc · India

B2B SaaS Sales Development Representative (SDR) – International Markets

Experience: 2–4 Years

Employment Type: Full-time

Industry: B2B SaaS / Technology

Target Markets: US & International Markets

About the Role

We are looking for a results-driven B2B SaaS Sales Development Representative (SDR) to drive outbound sales and pipeline generation for our SaaS products targeting international markets.

This is a hands-on sales role for someone who understands how to identify the right accounts, connect with decision-makers, conduct meaningful conversations, qualify opportunities, and consistently generate qualified sales meetings.

You will work closely with our Marketing, Demand Generation, Product, and Sales teams to convert target accounts and inbound/outbound prospects into qualified opportunities.

• Key Responsibilities Identify and prospect potential B2B customers across the US and other international markets.
• Research target companies, industries, decision-makers, and buying signals based on defined ICPs.
• Execute outbound prospecting through cold calling, email, LinkedIn, and other relevant channels.
• Build personalized outreach sequences for different industries, personas, and target accounts.
• Use LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, or similar prospecting tools to identify and engage relevant decision-makers.
• Conduct initial discovery and qualification conversations to understand customer pain points, current solutions, requirements, and buying intent.
• Qualify inbound and outbound leads based on ICP fit and commercial potential.
• Schedule qualified product demonstrations and discovery meetings for the sales/closing team.
• Maintain consistent follow-ups with prospects throughout the sales cycle.
• Work closely with Demand Generation and ABM teams on target-account campaigns and lead follow-ups.
• Maintain accurate lead, account, activity, and opportunity information within the CRM.
• Track prospects across different stages of the sales funnel.
• Collaborate with Product and Marketing teams to understand product capabilities, positioning, use cases, competitors, and customer pain points.
• Provide feedback from customer conversations to improve product positioning, messaging, campaigns, and sales collateral.
• Maintain knowledge of competitor products and communicate Fission's product differentiation effectively.
• Consistently achieve monthly and quarterly targets for qualified meetings, SQLs, opportunities, and pipeline generation.
• What We're Looking For 2–4 years of experience in B2B Sales, SaaS Sales, SDR, BDR, or Business Development roles.
• Demonstrable experience selling to US or other international markets.
• Previous experience working with B2B SaaS, IT, technology, MarTech, AdTech, CRM, or similar products.
• Strong hands-on experience with outbound prospecting.
• Comfortable conducting cold calls with international prospects.
• Experience with cold email and LinkedIn-based prospecting.
• Good understanding of ICP, buyer personas, account research, lead qualification, and B2B sales funnels.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Familiarity with prospecting tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, or similar platforms.
• Ability to communicate technical/SaaS products in simple, business-focused language.
• Strong written and verbal English communication skills.
• Ability to handle objections and conduct structured discovery conversations.
• Comfortable working with targets and being measured against pipeline outcomes.
• Good to Have Experience selling MarTech, AdTech, Affiliate Marketing, Lead Generation, CRM, Lead Management, or Lead Distribution software.
• Experience executing account-based outbound / ABM sales campaigns.
• Experience conducting SaaS product demonstrations.
• Experience selling to marketing agencies, affiliate networks, lead-generation companies, advertisers, publishers, or B2B sales/marketing teams.
• Understanding of SaaS metrics, subscription models, and longer B2B sales cycles.
• Familiarity with sales automation and sequencing tools.
• Experience working closely with Demand Generation and Growth Marketing teams.

What Success Looks Like

We are looking for someone who understands the complete outbound sales journey:

ICP → Target Account → Decision-Maker → Outreach → Conversation → Qualification → Meeting → SQL → Opportunity → Pipeline → Customer

Success in this position will be measured not simply by the number of calls or emails made, but by the quality of opportunities and pipeline generated.

Key performance indicators may include:

• Target accounts engaged
• Positive response rate
• Qualified conversations
• Qualified meetings booked
• Meeting show rate
• Sales Qualified Leads (SQLs)
• Opportunities created
• Pipeline generated
• Conversion rates across the sales funnel
• Contribution to closed-won revenue

Ideal Candidate

You are someone who doesn't simply send hundreds of generic emails and call it outbound sales.

You research the account, understand the prospect's business, identify the right decision-maker, personalize your approach, ask intelligent discovery questions, understand the customer's pain points, and create a compelling reason for the prospect to continue the conversation.

If you have successfully generated qualified B2B SaaS opportunities from international markets and can demonstrate the pipeline you've personally contributed to, we'd like to hear from you.