Lead Generation & Quality Control Specialist

EM360Tech · India

Location: Remote / Hybrid (India)

Company: EM360Tech

EM360Tech is looking for a detail-oriented Lead Generation & Quality Control Specialist to strengthen the accuracy, performance, and delivery of our content-driven campaigns. This role sits at the core of our operations, ensuring high-quality MQLs while improving campaign performance and client satisfaction.

Role Overview

You will be responsible for validating, qualifying, and managing incoming leads generated through podcasts, whitepapers, and other digital assets. You will work closely with campaign, sales, and lead generation teams to ensure every lead meets client expectations and is delivered with clear context and accuracy.

Day-to-Day Responsibilities

Lead Quality Verification

• Validate incoming MQLs from campaign engagements (podcasts, whitepapers, subscribers, CTAs)
• Re-check tele-verified data for accuracy across contact details, engagement source, and intent signals
• Ensure leads align with defined ICPs and campaign requirements
• Identify and remove duplicate, invalid, or low-quality leads

Scoring & Qualification

• Apply lead scoring criteria based on engagement, seniority, and relevance
• Flag and review borderline leads to maintain high-quality standards
• Prepare clean, client-ready lead lists and campaign reports with supporting context

Campaign & Client Support

• Support campaign managers across onboarding, lead generation campaign setup, and campaign execution
• Assist in managing the full campaign lifecycle including reporting and renewals
• Work with lead generation team and vendors to ensure accurate and consistent lead flow
• Help onboard new suppliers and align them with campaign requirements

Cross-Team Coordination

• Collaborate with tele-verification teams to improve data accuracy and feedback loops
• Partner with content and campaign teams to refine engagement strategies
• Support campaign and sales teams with actionable insights on lead behaviour and intent

Reporting & Insights

• Track and report on lead quality metrics, including qualification rates and disqualifications
• Analyse performance by campaign, asset, and content type
• Deliver weekly and monthly reports with clear insights and recommendations
• Identify trends and suggest improvements to optimise campaign performance

Process & System Improvement

• Contribute to building and improving EM360Tech’s campaign management tech stack
• Support CRM integrations and API-based lead delivery into client systems
• Streamline internal workflows to improve efficiency and scalability
• Continuously optimise lead generation and reporting processes to drive better results

Skills & Experience

• 3-5 years in lead generation, qualification, marketing ops, or similar role
• Strong attention to detail and understanding of lead scoring frameworks
• Experience with CRM platforms such as HubSpot or Pipedrive
• Analytical mindset with strong reporting and data interpretation skills
• Ability to work cross-functionally in a fast-paced environment

Preferred

• Experience in B2B demand generation or content-led campaigns
• Familiarity with podcast or digital content performance metrics
• Interest in process improvement and operational efficiency

Impact

You will play a critical role in ensuring that every lead delivered is accurate, relevant, and client-ready. Your work will directly improve campaign performance, strengthen client trust, and drive higher conversion rates across EM360Tech’s global campaigns.