Graphic Designer (Performance Ads)

Performance Graphic Designer – Ravel (Full-time, On-site, Mumbai) About Ravel Ravel is a BSE-listed, performance-driven haircare brand. We don't run ad campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a static doesn't convert, we kill it and design a better one. That's the job. The Role You will design the static ads that run our Meta account. Not brand posts, not moodboards, not one hero image a week. High-volume, high-quality ad creatives built for testing: multiple variations per concept, shipped fast, measured on real spend. Your design decisions get judged by CTR and ROAS, not by how they look in a portfolio. If you find that exciting, keep reading. What You'll Do Design static ads for Meta: product statics, offer creatives, review/testimonial ads, comparison formats, advertorial-style images Produce variant grids, not single files: 3-5 versions of every winning concept with different hooks, layouts, and visual anchors for structured A/B testing Turn copy and customer insights into scroll-stopping visuals. The copywriter gives you the words; you make them impossible to scroll past Design for the feed, not the brand book: readable at thumbnail size, message visible in the first half second, offer never buried Read performance data on your own creatives (thumb-stop rate, CTR) and iterate based on numbers, not taste Maintain speed: brief on Monday, creatives live by Wednesday, data by end of week Support adjacent needs when required: Amazon A creatives, landing page sections, WhatsApp broadcast creatives Who Should Apply You've designed static ads that ran with real money behind them and you know how they performed You work fluently in Photoshop or Figma. Canva-only won't survive the volume and precision this role needs You think in variations. Your instinct on a winning ad is "what are 4 more ways to say this," not "next project" You can defend every design choice with a conversion reason, not an aesthetic one You're comfortable being wrong fast. Half your creatives will fail. The winners will more than pay for them Why This Role Your work runs on meaningful budgets from day one, with full visibility into results Fast feedback loops: you'll know within days whether your creative won, and why You'll learn performance marketing from the inside, sitting next to media buying data most designers never see Competitive pay, with growth tied to the performance you drive How to Apply Send your resume and portfolio to with 3-5 static ads that actually went live, one line each on the objective and result. Include at least one example of multiple variations of the same concept. Applications without live ad work won't be considered.