AffiiIate Media Buyer

Job Description – Affiliate Media Buyer Position: Affiliate Media Buyer Experience: 3 years Location: Gurgaon Employment Type: Full-time Vertical: CPL / Lead Generation About the Role We are looking for an experienced Affiliate Media Buyer with strong expertise in CPL and Lead Generation campaigns . The ideal candidate should have hands-on experience managing and scaling campaigns in Home Insurance, Home Improvement, and Auto Insurance verticals. Key Responsibilities Plan, launch, manage, and optimize CPL/Lead Generation campaigns . Manage campaigns on Facebook Ads, Google Ads, NewsBreak, or TikTok Ads . Optimize campaigns based on CPL, CPA, conversion rate, ROI, and lead quality . Scale profitable campaigns while maintaining target CPLs and performance. Monitor daily campaign performance, budgets, and key metrics. Conduct audience, creative, placement, and campaign-level testing. Analyze performance data and implement optimization strategies. Identify underperforming campaigns and take corrective actions. Work closely with affiliate, creative, and operations teams to improve campaign performance. Stay updated with platform policies, algorithm changes, and performance marketing trends. Required Skills & Experience 2 years of experience in Affiliate Media Buying / Performance Marketing. Hands-on experience with at least one of the following platforms: Facebook Ads Google Ads NewsBreak TikTok Ads Strong experience in CPL / Lead Generation campaigns . Experience working with Home Insurance, Home Improvement, and/or Auto Insurance verticals. Strong understanding of CPL, CPA, CTR, CVR, ROI, and lead quality . Proven ability to optimize and scale campaigns profitably. Strong analytical and problem-solving skills. Preferred Experience Experience handling US lead generation campaigns . Experience managing significant daily/monthly ad budgets. Strong understanding of affiliate networks, lead buyers, and CPL funnels. Experience with campaign testing, scaling, and performance optimization. Why Join Us? Opportunity to work on high-volume CPL campaigns . Exposure to multiple paid media platforms. Opportunity to work across leading insurance and home improvement verticals . Growth-oriented and performance-driven work environment.