Senior Copywriter

We are looking for a seasoned Senior Copywriter who can own and strengthen GyFTR brand voice across platforms. The ideal candidate is a strong storyteller with experience in writing for digital-first, product-led brands and a solid understanding of B2B communication. Experience across industries like e-commerce, fashion, FMCG, and similar sectors is preferred. Strong storytelling, original thinking, and a sharp creative mindset are essential. What you’ll do •Create clear, compelling copy for websites, landing pages, campaigns, social media, blogs, and emailers •Translate product features and use cases into engaging, benefit-driven content •Ensure consistency in tone, voice, and messaging across all brand touchpoints •Collaborate closely with marketing, product, design, and sales teams •Edit, review, and refine content to maintain high quality standards •Guide and mentor junior writers when required Skill Set Required • 4 - 8 years of hands-on copywriting experience (B2B, SaaS, E-commerce/ D2C Brand or tech preferred) • Graduate/Postgraduate degree in English (Hons), Journalism, Mass Communication, or a related field. • Strong writing, editing, and storytelling skills across formats • Ability to manage multiple projects and meet deadlines in a fast-paced environment • A strong portfolio showcasing brand, marketing, and long-form content.