Sales and Service Head- Two Wheeler segment

CREATARA · India

Interested candidate can fill the form

Position Overview

The Sales and Service Head will be responsible for leading the crafting and execution of sales strategy and building a scalable nationwide after-sales service ecosystem for Creatara’s electric two-wheelers. This role combines strategic vision with operational excellence to drive adoption of Creatara vehicles across markets and ensure world-class service and customer satisfaction throughout the vehicle lifecycle.

You will be empowered to build and lead a high-performing team, develop service protocols and infrastructure, and establish best-in-class processes for sales, dealer partnerships, service delivery, and customer support.

Key Responsibilities

1. Sales Leadership

• Define and execute strategic sales plans to achieve revenue and market penetration goals.
• Build and manage a strong national sales team (Regional Sales Managers, Sales Executives).
• Expand and optimize dealer and distribution channels in key markets.
• Drive B2C and B2B sales initiatives for urban commuters, fleet partners, delivery services, and institutional clients.
• Track performance metrics, forecast sales trends, and adjust strategies accordingly.

2. Service & After-Sales Ecosystem

• Create the blueprint for the after-sales service network ahead of market rollout.
• Implement service infrastructure, including authorized service centres and mobile service units.
• Establish service standards, quality protocols, and SLAs to ensure fast and efficient issue resolution.
• Define spare parts management systems and inventory norms.
• Deploy digital service booking and CRM platforms to streamline customer interactions.

3. Customer Support & Experience

• Lead the development of customer care systems to handle inquiries, complaints, and feedback.
• Design customer retention strategies and loyalty programs.
• Monitor service quality through metrics like NPS and CSAT.

4. Team Building & Leadership

• Recruit, mentor, and retain sales and service talent.
• Develop performance frameworks, incentive structures, and training programs.
• Foster a collaborative culture aligned with company values and customer-centric goals.

5. Protocols & Documentation

• Create SOPs, service manuals, escalation matrices, response time benchmarks, and quality checklists.
• Ensure compliance with safety and regulatory standards across all service functions.

Qualifications

• MBA/PGDM in Sales & Marketing, Marketing, Business Management , or a related discipline, along with a Bachelor’s degree in any field. Candidates with a B.Tech/B.E. along with an MBA/PGDM will be preferred.
• Minimum 5 years of relevant experience in the Automotive/EV industry , with exposure to Sales and/or Service Operations and demonstrated leadership responsibilities.
• Prior experience in the Two-Wheeler or Four-Wheeler automotive segment is mandatory .
• Demonstrated ability to build teams and scale operations from ground up.
• Strong commercial acumen with data-driven decision-making skills.

Preferred Skills

• Experience in EV or automotive sales/distribution networks.
• Strong understanding of customer service technologies and CRM tools.
• Excellent communication, negotiation, and interpersonal abilities.
• Track record of managing multi-location teams and cross-functional collaboration.
• Strategic thinker with a drive to deliver operational excellence and customer satisfaction.

Why Join Creatara?

• Be part of an ambitious team shaping India’s sustainable mobility future with cutting-edge EV technology.
• Lead and build foundational sales and service functions that will scale with the company’s growth.
• Directly influence customer experience, market expansion, and brand reputation as Creatara rolls out production EV bikes across India.
• Work in a dynamic startup environment with strong support from founders, industry partners, and government initiatives.
• Competitive compensation, performance incentives, and opportunity for personal and professional growth in a fast-growing EV ecosystem.