Assistant Vice President Sales

EON MEDITECH PVT. LTD. · Surat, India

Company Description EON Meditech Pvt. Ltd., based in Gujarat, India, is a leading developer and manufacturer of surgical implants and instruments, with a strong focus on ENT (Otorhinolaryngology). The company has achieved significant recognition in Otology, becoming the first in India to develop Titanium Middle Ear Implants and specialized instruments for complex micro ear surgeries. EON Meditech offers a comprehensive portfolio including ENT implants, ear grommets, rhinology products, PVA dressing packs, ear instruments, laryngology products, ENT plasma surgery systems, and gelatin sponges. With a reputation as one of the first and only manufacturers in several of these product categories, the organization is committed to innovation and aims to transform the ENT space globally.

The AVP – Sales & Marketing will lead EON Meditech's commercial organization across two connected mandates: (1) domestic field sales leadership — driving revenue through Team Leaders, Territory Managers, Field Executives, and Telecallers — and (2) global distributor development, building and scaling EON Meditech's international distributor network across priority regions worldwide, starting with Mexico and LATAM and expanding into other markets over time, including navigating region-specific regulatory requirements (e.g., COFEPRIS in Mexico). This is a senior, high-visibility leadership role reporting directly to company leadership.

Domestic Sales Leadership

•     Own the domestic sales P&L and drive achievement of aggressive annual revenue targets.

•     Lead, coach, and performance-manage the multi-tier field sales structure: Team Leaders, Territory Managers, Field Executives, and Telecallers.

•     Design and execute territory coverage plans, incentive structures, and quarterly sales campaigns.

•     Build and maintain relationships with key ENT surgeons, hospitals, and institutional accounts across major cities.

•     Plan and drive participation in 8–10 annual medical conferences as a structured lead-generation engine.

•     Partner with the Sales Manager and Team Leaders on hiring, onboarding, and capability building for the sales organization.

Global Distributor Development

•     Identify, evaluate, and onboard ENT distributors across priority international markets, beginning with Mexico/LATAM and expanding to other regions as the network scales.

•     Define and execute a global market entry strategy — prioritizing regions, sequencing rollout, and adapting the go-to-market approach to local market dynamics.

•     Lead commercial negotiations, pricing strategy, and contract structuring with international distributor partners across regions.

•     Navigate regulatory requirements for market entry in each target geography, including coordination on region-specific approvals such as COFEPRIS in Mexico.

•     Build a competitive intelligence framework — tracking distributor networks, competitor brand affiliations, and import/trade data across markets to inform expansion strategy.

•     Represent EON Meditech at international trade shows and distributor conferences globally to build the brand's international presence.

Strategic & Cross-Functional

•     Develop and execute the annual Sales & Marketing strategy aligned with company growth targets.

•     Collaborate with product, regulatory, and operations teams to ensure market-readiness of new product launches.

•     Report sales performance, pipeline health, and distributor development progress to leadership on a regular cadence.

•     Champion a data-driven sales culture, using CRM and reporting tools to track team and territory performance.

Experience

•     10–15+ years in medical device sales, with at least 3–5 years in a senior sales leadership role (AVP / Regional Sales Manager / National Sales Manager / Zonal Head or equivalent).

•     Demonstrated experience managing a multi-tier field sales team (Team Leaders, Field Executives, Telecallers) — not purely individual/enterprise account management.

•     Direct, hands-on experience building or managing international distributor relationships across one or more global regions; LATAM experience is a strong plus given current priorities.

•     Prior exposure to ENT, surgical, or implant categories preferred; candidates from adjacent categories (orthopedics, wound care, hemostatics) will also be considered.

•     Track record of achieving revenue growth against aggressive, well-defined targets — with the ability to speak to actual numbers, not just percentages.

Skills & Attributes

•     Strong commercial and negotiation skills, with comfort operating across cultures and time zones.

•     Working understanding of medical device regulatory frameworks across international markets (e.g., COFEPRIS in Mexico, or equivalent bodies elsewhere) is a strong plus.

•     Excellent team leadership and coaching ability, particularly in structuring and motivating a distributed field sales team.

•     Data-driven approach to sales planning, with comfort using CRM/reporting tools.

•     Willingness to travel extensively, both domestically and internationally (30–40%), across multiple global regions.

•     Fluency in English required; working knowledge of Spanish or other regional languages is an advantage given the current Mexico/LATAM priority.

Education

•     Bachelor's degree required (Life Sciences, Business, or related field); MBA or equivalent management degree preferred.

•     Domestic sales targets achieved or exceeded, with a stable, well-coached field sales team structure in place.

•     At least one active, onboarded distributor relationship in Mexico, with a defined pipeline for further LATAM and global expansion.

•     A repeatable, region-agnostic playbook for distributor evaluation, outreach, and onboarding that can scale across additional global markets.

• •     Strong working relationship with the Sales Manager and Team Leaders, with clear reporting rhythms established.