Business Development Manager

FOUR SQUARE MEDIA SERVICES · India

Company Description Four Square Media Services is an outdoor media division of Four Square Media Services Group, a leading provider of cost-effective advertising solutions across Out-of-Home (OOH), print and electronic media. Based in Delhi NCR, the company focuses on delivering strategic and innovative brand promotion services for corporate clients, institutions, and medium enterprises. Its vision is to become one of India’s most reputed advertising agencies by aligning closely with client needs and consistently delivering high-quality results. The team brings over 15 years of experience in outdoor management, creative services, and media planning and buying. By combining deep market knowledge with a wide media network, Four Square Media Services designs comprehensive, budget-conscious campaigns that maximize brand visibility and audience reach.

Role Description This is a full-time, on-site Business Development Manager role based in Delhi, India. The Business Development Manager will be responsible for identifying and pursuing new business opportunities in OOH, print and electronic media, with a focus on corporate, institutional, and medium enterprise clients. Key responsibilities include prospecting and qualifying leads, conducting client meetings and presentations, understanding client objectives, and proposing tailored advertising and brand promotion solutions. The role involves collaborating closely with internal teams in creative services, media planning, and operations to design and deliver effective media plans. The Business Development Manager will also negotiate contracts, manage client relationships, track campaign performance, and prepare regular sales forecasts and reports to support business growth.

Qualifications

• Strong business development and sales skills, including lead generation, client acquisition, and account management.
• Experience in advertising or media services, preferably in Out-of-Home, print, online, or electronic media.
• Ability to understand client business objectives and translate them into integrated media and brand promotion solutions.
• Excellent communication, presentation, and negotiation skills, with the ability to engage stakeholders at multiple levels.
• Proficiency in basic CRM tools and MS Office (Excel, PowerPoint, Word) for reporting, proposals, and pipeline management.
• Strong analytical and planning abilities to prepare media plans, sales forecasts, and performance reports.
• Comfort working in a fast-paced, target-driven environment with a focus on measurable results.
• Bachelor’s degree in Business, Marketing, Advertising, or a related field; an MBA or equivalent qualification is an advantage.
• Knowledge of the Delhi NCR market and willingness to travel locally for client meetings and site visits.
• Proven ability to work collaboratively with creative, operations, and media planning teams to deliver client-centric solutions.