VP/Director of Marketing

About Our Client Our client is a high-growth, profitable B2B SaaS organization delivering mission-critical software solutions to mid-market and enterprise teams in complex, highly regulated industries—including life sciences, clinical research, financial services, healthcare, and risk management. Supported by strong growth equity backing, solid customer retention, and clear product-market fit, the company is expanding its footprint across North America and key international markets. Because buyers in these sectors are sophisticated leaders facing strict regulatory oversight, growth is driven by credibility, disciplined positioning, and strategic demand generation rather than high-volume tactics. Backed by experienced growth investors, our client offers a high-visibility leadership environment where marketing is recognized as a primary engine for long-term value creation. About The Role The VP/Director of Marketing is a high-impact leadership opportunity to build, scale, and own the modern B2B marketing function end-to-end. Reporting directly to the CEO, this executive will initially operate as a hands-on strategic builder with full ownership of marketing strategy, budget allocation, agency resources, and eventual team expansion as performance milestones are met. The mandate is to take existing foundational momentum—including established automation tools, active event programs, and early search traction—and turn it into a predictable, scalable growth engine. The first 6 to 12 months will be execution-focused: refining target market segments, establishing win/loss and customer research processes, sharpening core messaging, optimizing paid and organic channels, building pipeline attribution, and partnering closely with Sales and Product leadership to accelerate market share. Key Responsibilities Go-to-Market Strategy