Google ADS Specialist

HR Navigator · Lahore, Lahore District; Punjab, Pakistan

GOOGLE ADS SPECIALIST

US Telecom & Internet Lead-Generation Campaigns

LOCATION

Mall Road LHR - Hybrid – 3 Days onsite

EMPLOYMENT TYPE

Full-time 6 PM – 10 PM

MARKET

United States

COMPENSATION

Base salary + performance commission (70K to 150 K)

Gender: Male

ABOUT THE ROLE

Looking for a skilled Google Ads Specialist to plan, launch, manage, and improve paid search campaigns that generate qualified inbound leads for US internet and telecom services. The ideal candidate understands campaign performance, conversion tracking, and how to use advertising budgets efficiently to deliver measurable results.

KEY RESPONSIBILITIES

• Set up, manage, and optimize Google Search Ads campaigns targeting customers in the United States.
• Build campaigns for internet and cable services, including campaigns associated with providers such as Xfinity and Spectrum, where authorized and compliant with partner requirements and advertising policies.
• Monitor key performance metrics, including cost per click (CPC), click-through rate (CTR), cost per lead (CPL), conversion rate, and return on ad spend (ROAS/ROI).
• Set up and maintain conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Track and measure website form submissions, inbound phone calls, and other agreed lead-conversion actions.
• Refine keywords, search terms, ad copy, audiences, and landing-page targeting to improve lead quality and campaign efficiency.
• Use US location targeting, including ZIP codes where appropriate, to reach relevant audiences.
• Review campaign results regularly, identify performance issues, and recommend practical improvements.
• Manage advertising spend responsibly and provide clear performance reports to stakeholders.

REQUIRED QUALIFICATIONS

• Hands-on experience creating and managing Google Ads campaigns for the US market.
• Practical knowledge of Google Search Ads, keyword research, bidding strategies, and campaign optimization.
• Working knowledge of GA4, GTM, and conversion tracking for forms and phone calls.
• Ability to interpret campaign data and make evidence-based optimization decisions.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage budgets, meet campaign goals, and work independently.

PREFERRED EXPERIENCE

• Experience generating leads for telecom, internet, cable, or other local services.
• Experience with US geographic targeting and location-specific lead generation.
• Familiarity with landing-page optimization and lead quality analysis.

COMPENSATION & WORK ARRANGEMENT

Compensation includes a base salary plus performance-based commission. Remote or hybrid work options may be available, depending on the agreed arrangement.