Affiliate & API Partnership Manager

NIRA · India

Affiliate & API Partnership Manager

Location: Bangalore

About NIRA

NIRA is an exciting fintech startup which, starting with credit, is building financial services for India’s mass market.

Today, if you were to think of the largest financial brands in India, you’d think of the banks: HDFC, ICICI, Kotak etc. They all serve the richest cohort of India’s society. Over the last few years some newer brands have emerged that target upwardly mobile millennials; think Slice, Moneyview, Uni Cards etc. The mass market, or Middle India, remains a white space. This is the gap that NIRA is looking to fill.

Launched in 2018, NIRA has found a very strong product market fit, and has established itself as the category leader for the mass market segment. Since the passing of Covid, the company grew quickly and achieved profitability in 2023. Last year brought some challenging headwinds, but we weathered those well and are well placed for our next phase of growth. This is a huge market, we need to go after it.

Beyond personal loans, we’ll introduce both new credit and non-credit products. NIRA will become the holistic provider of financial services for Middle India.

NIRA was acquired by Tilt in 2025. It continues to operate under its own band.

Role Overview

We’re looking for a driven and analytical Affiliate & API Partnership Manager to boost lead generation and approvals through affiliate and API vendor channels. You’ll manage partner relationships, track performance, and help scale our growth efficiently.

Key Responsibilities

• Identify, onboard, and manage affiliate and API vendors.
• Optimize campaigns to improve lead-to-approval conversion.
• Monitor daily performance using tools like Appsflyer, and Excel.
• Negotiate payouts, track CAC, and remove fraudulent/non-performing vendors.
• Collaborate with Tech, Risk, and Product teams for API integration and quality checks.
• Drive regular performance reviews and share actionable reports.
• Execute bulk communication campaigns to re-engage or onboard partners.
• Share performance tracking reports with partners on a regular basis to enable transparency and iterations to campaign strategy.

Requirements

• 2–5 years’ experience in Affiliate Marketing, Partnerships, or API Vendor Management.
• Strong analytical, coordination, and communication skills.
• Hands-on experience in data tracking, campaign optimization, and reporting.
• Prior experience in fintech, NBFCs, or digital lending preferred though not essential.

Performance Goals

• Increase approvals and lead quality through affiliate & API channels.
• Maintain accurate, timely reports and improve efficiency month over month.
• Strengthen partnerships to drive consistent, high-quality growth.

If you’re proactive, data-driven, and love scaling growth through smart partnerships, we’d love to connect!