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About EZ Wellness At EZ Wellness , we believe that health and wellness shouldn’t be complicated. Our mission is to make healthy living accessible, effortless, and \"EZ\" for everyone through high-quality products and a supportive community. We are looking for a hybrid Brand Strategist & Content Writer to establish our unique brand voice, construct our digital footprint, and drive growth from the ground up. Role Overview This is a high-impact, full-time role where strategic thinking meets creative execution. You will be responsible for defining how EZ Wellness shows up in the world from the macro branding plans to micro-level execution like Instagram creatives, product image conceptualization, and high-converting ad copy . If you have a passion for the wellness space and know how to tell a story that connects deeply with modern consumers, we want you on our team. Key Responsibilities 1. Brand Strategy & Planning Develop and execute a comprehensive lifestyle and wellness brand positioning framework . Define the core brand identity, including target persona alignment, voice, tone, and competitive differentiators. Formulate a cohesive content ecosystem mapping back to core business targets (brand awareness, lead gen, community). 2. Copywriting & Content Creation Write compelling, high-converting copy across platforms: Instagram captions , static scripts, reels, and product detail descriptions. Craft concise, punchy hooks and body texts for paid brand advertisements (Meta/Google ads). Ensure all content aligns seamlessly with the EZ Wellness tone clear, engaging, empathetic, and authoritative. 3. Social Media Visual Direction & Creatives Conceptualise aesthetic Instagram post layouts, carousels, and stories that stop users from scrolling. Maintain a pristine, cohesive grid aesthetic reflecting premium wellness trends. Stay up-to-date with viral wellness trends, audio formats, and community engagement tactics. 4. Product Image & Aesthetic Building Direct the visual narrative for product photography, including storyboarding e-commerce images and lifestyle mockups. Collaborate with graphic designers and photographers to ensure final media assets reflect an \"effortless wellness\" lifestyle. Requirements & Qualifications Experience: 3+ years of full-time experience as a Brand Strategist, Content Creator, Copywriter, or Social Media Specialist. Niche Expertise: Prior experience working directly with D2C, lifestyle, fitness, supplements, or wellness brands is highly preferred. Design Savvy: Proficiency in design and storyboarding tools like Canva, Adobe Express, or Figma to draft concepts. Storytelling: A proven track record of using emotional storytelling to build online communities. Portfolio: A strong portfolio demonstrating a mix of branding frameworks, written copy, and visual social media grids.