B2b marketing program manager

Company: HSV.digital

Location: Remote (Only US Time Zone working hours)

Salary Range: 12-20 LPA (based on experience & performance)

Joining: Immediate to 15 days

About the Role

We are seeking a high-ownership B2 B Marketing Manager to build and scale partner programs and integrated campaigns within the Microsoft ecosystem. The ideal candidate is a "full-stack" marketer who can enter new territories from zero, manage end-to-end demand generation, and simplify complex technology stories into compelling content. You will be responsible for driving growth for Microsoft-centric products like Azure and Microsoft 365 through strategic GTM planning and community building.

Key Responsibilities

Integrated Campaign Strategy: Design and launch marketing campaigns focused on lead generation for Microsoft-centric services. Market Entry & GTM Execution: Build market presence in new territories through competitive research and the creation of complete GTM asset libraries (landing pages, sales decks, email sequences etc..). Content Creation & Storytelling: Independently develop technical and creative assets, including case studies, white papers, blogs, video scripts, and high-impact social media reels. Demand Generation & Pipeline Management: Manage the full lead lifecycle, from initial social or web inquiry through qualification and sales handoff, optimizing the journey. Data-Driven Optimization: Use software to monitor campaign performance, reduce bounce rates, and improve conversion ROI. Account-Based Marketing (ABM): Execute targeted campaigns to engage high-value enterprise accounts interested in Microsoft cloud solutions.

Required Skills & Experience

Experience: 5+ years of minimum experience in B2 B tech or Saa S marketing. Execution Track Record: Proven ability to scale organic reach and achieve significant growth. Microsoft Knowledge: Familiarity with Azure, Microsoft 365, and partner programs is a major advantage. Content Mastery: Skilled in Canva, Webflow/Word Press, and basic video production for Linked In and other B2 B platforms. Communication: Exceptional written and verbal skills with experience in consultative environments.