Assistant professor - branding and advertisement - school of branding & advertisement nmims

<p> Assistant Professor (Branding And Advertisement) | School of Branding &amp; Advertising, NMIMS </p><p> Location : On-site, Mumbai </p><p> School : School of Branding &amp; Advertising (SOBA), NMIMS Deemed-to-be University </p><p> The School of Branding &amp; Advertising (SOBA) at SVKM's NMIMS Deemed-to-be University, Mumbai , is dedicated school for branding and advertising — built on the belief that the future of business is inseparable from the future of brand. </p><p> The school offers a curriculum that is equal parts academic and applied — drawing from the disciplines of marketing, consumer behavior, media planning, creative communication, digital strategy, and general management. Students are not simply prepared for the industry; they are prepared to lead it. </p><p> If you have spent years doing meaningful work in marketing, branding, advertising, media, or communication — and you are ready to shape the next generation of professionals in this space — SOBA is where that experience finds its highest purpose. </p><p> We seek committed academicians and industry professionals who can blend academic rigor with real-world insights in branding, advertising, and communication. </p> <p> Areas of Expertise: </p> <p> Brand Strategy &amp; Management | Advertising Strategy &amp; Campaign Planning | Consumer Insight &amp; Behaviour | Account Planning &amp; Brand Communication | Luxury &amp; Lifestyle Branding | Purpose-Led &amp; Sustainable Branding | Brand Identity &amp; Visual Language | Media Strategy for Brand Building | Global &amp; Cross-Cultural Branding </p><p>✅ Eligibility Criteria </p> <p> Minimum 10 years of total work experience. </p><p> We are looking for at least 5 years in industry roles related to Agency experience spanning multiple categories — FMCG, luxury&amp; lifestyle, consumer durables, and diverse sectors — with exposure to both high-growth startups and large-scale enterprises is strongly preferred. </p><p> Ph D in Marketing or related field preferred like: Advertising/Brand Management; candidates with MBA (Marketing) will be strongly considered </p><p> Key Responsibilities </p><p> TEACHING &amp; LEARNING: Deliver engaging lectures, workshops, and case-based sessions while integrating industry insights, live projects, and brand simulations into pedagogy </p><p> RESEARCH &amp; SCHOLARLY ACTIVITY: Conduct and publish impactful research in ABDC/ SCOPUS indexed journals on the topics of marketing, branding, advertising, consumer behavior, or digital communication. </p><p> MENTORSHIP &amp; STUDENT ENGAGEMENT: Guide students in Campus activities, OCAC initiatives, Digital Media &amp; Marketing Communication and Creative Communication &amp; Execution tracks; mentor them on internships, live briefs, and career pathways; encourage participation in brand festivals, competitions, and industry showcases . </p><p> INDUSTRY INTEGRATION &amp; OUTREACH: Build strong partnerships with FMCG, Luxury, Media, and Advertising firms ; facilitate guest lectures, brand challenges, workshops, and internships; ensure pedagogy remains aligned with evolving industry practices and future skills </p><p> Compensation </p><p> As per UGC guidelines . </p><p> Higher remuneration will be offered to deserving candidates based on profile and experience. </p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p>