Google ads specialist

Job Description – Google Ads Specialist

Company: Giftech Global

Location: Lower Parel, Mumbai (On-site)

Department: Marketing

Employment Type: Full-Time

About Giftech Global

Giftech Global is one of India's leading corporate gifting companies, helping organizations simplify gifting through technology, customization, and nationwide fulfillment. Trusted by 1,000+ companies, we specialize in corporate gifts, employee onboarding kits, festive hampers, branded merchandise, rewards & recognition programs, and global gifting solutions.

We are looking for a data-driven Google Ads Specialist to scale qualified leads and revenue through high-performing Google Ads campaigns across Search, Shopping, Performance Max, Display, You Tube, and Remarketing.

Position Summary

As a Google Ads Specialist, you will be responsible for planning, executing, optimizing, and scaling Google Ads campaigns that generate high-quality B2 B leads and e-commerce D2 C sales. You will work closely with the marketing, design, content, and sales teams to improve campaign performance, reduce acquisition costs, and maximize return on ad spend (ROAS).

The ideal candidate has strong analytical skills, hands-on campaign management experience, and a passion for performance marketing.

Key Responsibilities

Google Ads Management

Plan, create, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, You Tube, and Remarketing. Conduct keyword research and build high-intent keyword strategies. Develop compelling ad copies and ad extensions. Continuously monitor campaign performance and implement optimizations. Improve Quality Score, Ad Rank, and campaign efficiency.

Lead Generation & E-commerce Growth

Drive qualified B2 B leads for corporate gifting. Increase online sales for D2 C gifting categories. Optimize campaigns based on conversion value and business objectives. Scale profitable campaigns while maintaining target CPA and ROAS.

Performance Optimization

Monitor and improve: Click-Through Rate (CTR) Conversion Rate (CVR) Cost Per Click (CPC) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Impression Share Quality Score Conduct A/B testing for: Headlines Descriptions Landing pages Bidding strategies Audience targeting Creative assets

Analytics & Tracking

Manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking. Ensure accurate tracking of leads, purchases, phone calls, and form submissions. Troubleshoot tracking issues with development and e-commerce teams. Build dashboards and generate actionable insights.

Shopping & Merchant Center

Manage Google Merchant Center. Optimize product feeds for Shopping campaigns. Improve product visibility and feed quality. Coordinate with product and e-commerce teams to maintain accurate catalog data.

Landing Page Optimization

Collaborate with designers and developers to improve landing page performance. Recommend improvements to user experience and conversion rates. Ensure messaging aligns with campaign intent.

Reporting

Prepare weekly and monthly performance reports. Present campaign insights, recommendations, and growth opportunities. Forecast budgets and expected performance.

Collaboration

Work closely with:

Sales Team Design Team SEO Team Content Team E-commerce Team Shopify Team

to maximize campaign effectiveness.

Desired Candidate Profile

Education

Bachelor's degree in Marketing, Business, Commerce, or a related field. Google Ads Certifications are preferred.

Experience

3–5 years of hands-on experience managing Google Ads campaigns. Experience with B2 B lead generation and D2 C e-commerce advertising. Experience managing monthly Google Ads budgets of ₹5 lakh or more is preferred. Experience with Shopify-based websites is an advantage.

Technical Skills

Google Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Merchant Center Performance Max Campaigns Google Shopping Ads Search Campaigns Display & Remarketing You Tube Ads Conversion Tracking Keyword Research Microsoft Excel / Google Sheets Looker Studio (preferred)

Core Competencies

Analytical mindset Data-driven decision making Strong problem-solving skills Attention to detail Excellent communication skills Time management Continuous learning mindset Commercial awareness