Performance Marketing Executive (Google Ads)

HackerKernel · India

Are you passionate about building high-performing paid campaigns that generate quality leads and drive business growth? We're looking for a Performance Marketing Executive with hands-on experience in managing ROI-focused advertising campaigns across Google Ads and other paid platforms.

If you have experience working with clients or in a digital marketing agency and enjoy optimizing campaigns for measurable results, we'd love to hear from you!

Key Responsibilities

* Plan, execute, and optimize Google Ads and other paid advertising campaigns.

* Drive lead generation, customer acquisition, and revenue growth.

* Monitor campaign performance and optimize bids, budgets, audiences, and ad creatives.

* Conduct A/B testing to improve campaign efficiency and maximize ROI.

* Optimize landing pages to improve conversion rates and user experience.

* Analyze campaign performance using Google Analytics, GTM, and other reporting tools.

* Work closely with design, content, and development teams to improve campaign performance.

* Stay updated with the latest trends and best practices in performance marketing.

Requirements

✔️ 2.5+ years of experience in Performance Marketing or Paid Advertising.

✔️ Proven experience working with clients or digital marketing agencies.

✔️ Strong expertise in Google Ads, lead generation, campaign optimization, and ROI-focused marketing.

✔️ Experience with landing page optimization and Conversion Rate Optimization (CRO).

✔️ Hands-on experience with Google Analytics (GA4), Google Tag Manager (GTM), and campaign reporting tools.

✔️ Experience in B2B and SaaS marketing is a strong advantage.