Executive Performance Mktg (Tik Tok)

Fast&Up India · India

About the Role:

We are looking for a TikTok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results.

Key Responsibilities

TikTok Paid Media Management

• Plan, launch and optimize TikTok advertising campaigns across international markets.
• Manage campaign setup, targeting, budgets, bidding, optimization and reporting.
• Monitor campaigns daily and identify opportunities to improve performance.
• Manage full-funnel campaigns across awareness, consideration and conversion.
• Execute TikTok Shop strategies to drive revenue growth.

Performance Optimization

• Track key performance metrics across campaigns and markets.
• Conduct regular campaign and audience analysis.
• Optimize campaigns based on performance data and business objectives.

Creative Testing

• Build and maintain a structured TikTok creative testing framework.
• Identify winning creative patterns and scale them.
• Partner with the Content Strategist and creators to develop performance-led content.

Creator & UGC Performance

• Identify high-performing creator content suitable for paid advertising.
• Work with the creator team to generate TikTok-native UGC.
• Analyse creator-level performance and surface learnings.
• Identify which creators, formats and narratives drive conversions.

Analytics & Reporting

• Create weekly and monthly TikTok performance reports.
• Identify trends and key performance drivers.
• Deliver actionable insights, not just numbers.
• Track performance against market- and campaign-level targets.

Landing Page & Funnel Optimization

• Partner with e-commerce and D2C teams to improve conversion journeys.
• Identify friction points between ad click and purchase.
• Coordinate testing of landing pages, offers, product pages and CTAs.

Work Exp:

• 2–4 years of experience in performance marketing, with hands-on TikTok Ads Manager experience (Meta Ads experience a plus).

Required Skills:

• Strong grasp of full-funnel campaign management — awareness, consideration and conversion.
• Experience with TikTok Shop or social commerce.
• Analytical mindset — comfortable pulling and interpreting data to drive decisions, not just report on them.
• Understanding of creative testing frameworks (hooks, formats, messaging, CTAs).
• Experience working with creators/UGC content, or strong interest in creator-led marketing.
• Familiarity with landing page/funnel optimization and conversion rate levers.
• Excellent Excel/Sheets skills for reporting; familiarity with dashboards (e.g., GA4, TikTok Ads reporting) is a plus.
• Exposure to international markets preferred but not required.
• Highly organized, detail-oriented, and comfortable managing multiple campaigns/markets simultaneously.