Channel Partner Manager

BPL Medical Technologies · India

About the Company

BPL Medical Technologies is a leading Indian medical technology company committed to advancing healthcare through innovative, reliable, and accessible solutions. With a strong legacy and nationwide presence, BPL serves hospitals, clinics, and healthcare providers across India and select international markets.

The company offers a diverse portfolio across patient monitoring, imaging, and critical care, supported by robust manufacturing, service, and distribution capabilities. With a growing installed base and a focus on quality and customer trust, BPL continues to strengthen its position as a trusted partner in healthcare delivery.

Driven by innovation and operational excellence, BPL is focused on building future-ready capabilities and delivering long-term value to customers, partners, and stakeholders.

Get to know about us -

Role Summary

A Channel Partner Manager is responsible for dealer engagement across the market. You'll establish and maintain relationships with dealers/channel partners to promote BPL's business, provide guidance, training, and support to dealers on our products, track dealer metrics and performance, and resolve dealer grievances and issues — while ensuring new and existing dealers meet company guidelines on manpower, infrastructure, credit limits, and adherence to company policies and processes.

Key Responsibilities

Dealer Relationship Management & Business Development

• Drive business plan and sales strategy for the market to ensure attainment of company sales goals.
• Build and maintain strong relationships with the dealer base, interfacing directly with all dealer personnel.
• Provide timely support to help dealers win opportunities.
• Research and identify potential open markets and drive dealers to perform across their given area.
• Coordinate with internal team members on support required by dealers.
• Manage market study analysis to determine optimum dealer count and preferred locations; review and recommend markets, prospects, and product range for expanding dealer operations.
• Coordinate with Sales Field Operations on dealer improvement and/or replacement of poor-performing dealers.

Training & Compliance

• Train and consult all dealer personnel to ensure a thorough understanding of products, policies, and procedures.
• Ensure company policies, procedures, and business ethics codes are communicated and implemented within the dealer network.

Performance Management & Reporting

• Manage dealer performance in coordination with Sales Field Operations, including performance assessment, monitoring, and reporting.
• Provide regular updates on target vs. achievement, segment performance, and budget achievement; coordinate market intelligence and data input.
• Make regular presentations to management on dealer performance, flagging issues as needed.

Documentation & Onboarding

• Manage CRM support and ISO-relevant process documentation for dealership management.
• Handle Letters of Intent, Dealer Agreements, and dealer onboarding for new dealers and renewals.

What We’re Looking For

Qualifications & Experience

• Technical/Science UG + PG (MBA).
• 7-10 years of relevant experience with dealer management exposure.

Skills & Competencies

• Strong sales background and dealer operations experience.
• Excellent communication skills, written and verbal.
• Experience training personnel.
• Excellent interpersonal and negotiation skills.
• Ability to work independently, with sound, independent judgement.
• Strong sales ability to expand footprint in the market by onboarding new dealers.
• Knowledge of the local markets.
• Willingness to travel extensively.

Why This Role Matters

You'll be at the front line of BPL's channel business — shaping how a leading medical technology company reaches customers across Diagnostic Cardiology, Imaging, and Critical Care, gaining:

• Direct ownership of dealer relationships and performance across your market.
• The opportunity to build and expand BPL's channel footprint by identifying and onboarding new dealers.
• Broad exposure to sales strategy, training, compliance, and dealer operations in a single role.
• The chance to work in a company with real purpose — where stronger dealer partnerships translate directly into wider access to healthcare, aligned to our purpose of Help Save Lives.

Location – Bangalore/ Hyderabad/ Chennai