Social Media Manager

RUCERU COUTURE PVT LTD. · India

Kolkata, India | Full-time, in-house

About Ruceru

Ruceru is a Kolkata-based luxury couture house, fifteen years in the making. We work in drape, hand embroidery, and made-to-order construction. We're a house that leads taste rather than follows trends, and our social presence needs to reflect that discipline.

The Role

We're looking for a Social Media Manager to own Ruceru's presence end-to-end — from creative direction and content to captions, community, and reporting. You'll work directly with the founders, help shape and protect our brand voice and positioning as we grow, and shoot/edit a meaningful share of content yourself. You'll eventually take on our sister brands as they come online.

What you'll do

• Own creative direction for content — concepts, shot lists, and visual storytelling, not just execution
• Help develop and safeguard Ruceru's brand voice and positioning alongside the founders
• Shoot content on iPhone (Reels, BTS, atelier/karigar moments) and edit video in-house
• Handle graphic design for social assets, story templates, and campaign visuals
• Own the content calendar and posting cadence
• Write and edit captions in line with our brand's verbal grammar
• Coordinate larger shoots with the atelier and external photographers when needed
• Manage community: DMs, comments, and routing enquiries to the right person
• Track performance (saves, outbound clicks, engagement quality — not vanity metrics) and report to the founders
• Manage the image prep pipeline (Topaz Photo AI + Lightroom)
• Influencer Marketing

What we're looking for

• Strong eye for visual storytelling and comfort making creative calls independently
• Hands-on skills: iPhone shooting, video editing (Reels/CapCut/Premiere or similar), and graphic design (Canva/Photoshop or similar)
• Strong, precise writing — able to hold and help evolve a brand's voice, not just follow a style guide
• Comfortable with Instagram's full toolset and basic performance reporting
• Organized enough to run a calendar independently and hit deadlines without hand-holding
• Fashion/luxury knowledge is required
• Based in or willing to relocate to Kolkata; this is an in-house role