Senior Performance Marketing Manager

Disrupt.com · Karachi division, Pakistan

Disrupt.com is a global platform that builds, scales and invests in high-growth technology ventures. As one of the most successful venture builders in the MENA region with a portfolio of 10+ companies and notable exits (Cloudways $350Mn acquisition by Digital Ocean) - Disrupt.com partners with founders at a very early stage, helping them achieve product-market fit and power through the first point of the scale.

Our unstoppable team of 600+ employees is the best and the brightest, driving innovation across 7 Global SaaS Brands in 6 hottest industries, including Cybersecurity, Direct-to-consumer, Managed Cloud, Affiliate Marketing, Digital Media, Web.3.0, and Venture Building as a Service.

Our team is made up of dreamers, doers, and all-around rockstars who are committed to making a difference. As a result, we're among the best companies to work for, with a plethora of benefits and an amazing culture.

Overview of the role:

The ideal candidate will have deep expertise in user acquisition, a proven track record of launching consumer products from scratch, and the ability to work autonomously in building growth loops and GTM strategies that scale.

Expectations from the role:

• Build comprehensive GTM playbooks covering customer personas, messaging frameworks, pricing/monetization strategy, channel mix, and conversion funnel design
• Design, launch, and optimize paid marketing campaigns across B2C channels including Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and emerging platforms
• Own the entire customer lifecycle from awareness and acquisition through activation, engagement, retention, and monetization
• Conduct hands‑on execution of full-stack consumer marketing including performance ads, content marketing, SEO/AEO, influencer partnerships, and lifecycle/CRM
• Design and run rapid growth experiments (landing pages, ad creative tests, viral loops, referral programs, conversion funnels) to validate hypotheses
• Develop and monitor CAC/LTV models, cohort retention analysis, unit economics, and budget allocation frameworks for sustainable growth
• Build and optimize viral/social mechanisms to drive organic growth and reduce customer acquisition costs
• Collaborate with product, design, and content teams to create compelling campaigns and optimize in-product growth levers
• Build and manage relationships with external agencies, creators, freelancers, and vendors to scale execution
• Establish reporting dashboards and provide regular updates to venture founders and studio leadership
• Conduct market research, competitive analysis, and user research to inform strategy and positioning

Qualification and Experience:

• 7 years of experience in performance marketing, growth marketing, or digital marketing, with proven experience launching products from 0 to 1
• Track record of building and scaling consumer or SaaS marketing engines in tech or startup environments
• Deep understanding of consumer psychology, viral mechanics, and product-led growth strategies
• Extensive hands‑on experience with B2C marketing platforms including Meta Ads, TikTok Ads, Google Ads, and lifecycle marketing tools
• Experience working directly with founders or in venture building/studio environments is highly preferred
• Bachelor's degree in marketing, business, or a related field; MBA is a plus

Key Skills Required to Thrive in the Role:

Soft Skills:

• Entrepreneurial mindset with strong ownership and accountability
• Strategic thinker who can also execute hands‑on and get things done fast
• Excellent communication and stakeholder management skills across all levels (founders, C-level, product, design)
• Ability to thrive in ambiguous, fast-paced environments and work autonomously
• Strong influential skills to sell strategy and gain buy‑in from cross‑functional partners
• Obsessed with results, data‑driven decision making, and continuous experimentation
• Creative problem solver who finds out‑of‑the‑box solutions and pushes the envelope

Technical Skills:

• Expert‑level proficiency in Meta Ads (Facebook/Instagram) and Google Ads for B2C/SaaS
• Advanced knowledge of TikTok Ads, YouTube Ads, and emerging social platforms
• Strong analytical skills with experience in CAC/LTV modeling, cohort analysis, retention curves, and attribution
• Proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude) and A/B testing platforms
• Experience with lifecycle marketing and CRM tools (Braze, Iterable, Customer.io)
• Understanding of viral mechanics, referral systems, and product-led growth
• Experience with conversion rate optimization (CRO) and landing page builders