Flipkart ads

About the Role
We are looking for a Flipkart Ads Executive who enjoys spending their day inside the Flipkart Ads Console.
You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Flipkart. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization.
If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products, we'd love to hear from you.
Key Responsibilities
Keyword Research & Search Term Optimization
Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools
Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords
Continuously identify new keyword opportunities through search term analysis and customer search behavior
Monitor keyword performance and identify opportunities to improve product visibility
Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
Regularly add negative keywords to eliminate wasted ad spend
Perform competitor product research to identify growth opportunities
Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
Stay updated with seasonal search trends and marketplace demand
Campaign Setup & Execution
Execute, set up, launch, and manage advertising campaigns on Flipkart
Create and manage Keyword, Product, Search, and Display advertising campaigns
Configure campaign budgets, bidding strategies, targeting, and placements
Organize campaigns following internal naming conventions and account structure
Perform campaign QA before launch to ensure accurate execution
Campaign Optimization
Monitor campaign performance daily and take timely optimization actions
Optimize bids, budgets, keywords, product targeting, and placements
Pause underperforming campaigns and scale winning campaigns
Identify profitable search terms and add negative keywords regularly
Improve campaign efficiency while maintaining target ROAS
Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
Continuously improve advertising efficiency while reducing wasted spend
Analytics & Reporting
Pull and analyze campaign performance data from the Flipkart Ads Console
Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost
Analyze keyword and search term performance to identify optimization opportunities
Prepare daily, weekly, and monthly performance reports with actionable insights
Highlight performance trends and recommend next steps
Budget Management & Scaling
Manage daily, weekly, and monthly advertising budgets efficiently
Allocate budgets based on campaign performance
Scale winning campaigns while maintaining profitability
Monitor budget pacing and ensure effective utilization of advertising spend
Catalog Optimization Support
Coordinate with the catalog team to improve listing performance
Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality
Monitor listing quality scores and product discoverability
Identify opportunities to improve organic visibility alongside paid advertising
Account Management
Monitor overall account health and campaign delivery
Troubleshoot campaign issues and policy-related challenges
Maintain a clean and organized Flipkart Ads account structure
Stay updated with Flipkart Ads features, marketplace updates, and best practices
Required Qualifications
1–3 years of hands-on experience managing Flipkart Advertising campaigns
Strong working knowledge of the Flipkart Ads Console
Hands-on experience launching, managing, optimizing, and scaling Flipkart Ads
Strong understanding of keyword research, search term optimization, bidding strategies, and product targeting
Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
Proficiency in Microsoft Excel or Google Sheets
Excellent attention to detail and execution accuracy
Good communication and collaboration skills
Willingness to work from the office in Hitech City, Hyderabad (6 days/week)
Preferred Qualifications
Experience working with D2 C or FMCG brands selling on Flipkart
Experience managing Flipkart Seller Hub
Familiarity with marketplace analytics and keyword research tools
Understanding of Flipkart catalog optimization and search ranking factors
Flipkart marketplace advertising certifications or training will be an added advantage
Success in This Role
You'll be successful if you:
Enjoy spending your day inside the Flipkart Ads Console
Have a passion for keyword research and search term optimization
Can manage multiple campaigns across multiple products simultaneously
Love testing keywords, bids, targeting, and campaign structures
Take ownership of campaign performance and continuously look for optimization opportunities
Build and maintain a comprehensive keyword database for every product
Learn quickly and adapt to Flipkart marketplace updates
Thrive in a fast-paced, execution-driven startup environment
Key Performance Indicators (KPIs)
Growth in high-performing keywords across the portfolio
Improvement in product discoverability through keyword optimization
Increase in ROAS and overall advertising efficiency
Reduction in wasted spend through negative keyword optimization
Number of profitable keywords identified and scaled
Campaign launch accuracy and turnaround time
Budget utilization efficiency
Accuracy and timeliness of performance reporting
Maintenance of a comprehensive keyword repository for all products