Paid Media Executive

Company Description AlphaZegus Marketing is a next-generation marketing agency specializing in gaming and lifestyle brands. The agency partners with aspirational brands that audiences are proud to associate with, treating them as badges of identity rather than basic necessities. AlphaZegus builds trendsetting strategies and concepts from the ground up, offering end-to-end solutions through its talent network, media capabilities, content creation, and innovation resources. The team focuses on balancing bold, imaginative ideas with insight-led decision-making, using empathetic data over purely number-driven approaches to deliver impactful campaigns.
Role Description The Paid Media Executive will manage and optimize paid media campaigns across digital platforms, with a strong focus on gaming and lifestyle audiences. This full-time, on-site role in Mumbai involves planning media budgets, setting up and monitoring campaigns, analyzing performance metrics, and adjusting strategies to maximize ROI and brand visibility. The role includes collaborating closely with account managers, creatives, and content teams to ensure campaign messaging is consistent, engaging, and tailored to target segments. The Paid Media Executive will also contribute to reporting, provide insights on audience behavior, and stay updated on platform trends and best practices to keep AlphaZegus campaigns competitive and innovative.
Qualifications

• Strong media planning skills, including campaign setup, budget allocation, and performance tracking
• Proficiency in social media marketing and social media optimization (SMO) across major platforms
• Effective communication and writing skills for clear briefs, reports, and client/stakeholder interactions
• Experience with paid advertising tools (e.g., Meta Ads Manager, Google Ads, YouTube, programmatic platforms)
• Ability to interpret campaign data, generate insights, and present results in a concise, actionable manner
• Familiarity with gaming and lifestyle audiences, trends, and community behavior is highly advantageous
• Strong collaboration skills and the ability to work in a fast-paced, creative, on-site environment
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience