Marketing Manager
WAHTS Hearing · United, Pennsylvania, United States
FULL TIMEpermanent
Job Description
Company Description WAHTS Hearing mission is to improve hearing health worldwide by increasing accessibility to high quality hearing assessment and care through innovative products and services. WAHTS Hearing manufacturers an innovative, portable solution for occupational hearing testing and hearing protector fit testing. The WAHTS headset is an OSHA- and ANSI-compliant calibrated device with a built-in wireless audiometer, offering sound attenuation comparable to a single-walled sound booth.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Role Description
Strategic responsibilities• Measure ROI across all marketing channels (trade shows, paid search, LinkedIn,email, webinars, partner referrals etc.)• Set up and maintain attribution with the sales team, so that every closed deal canbe traced back to the campaigns that influenced it.• Recommend where to move budget each quarter based on performance data,including cutting low-return channels and scaling the ones that work.• Own the annual marketing plan and budget, tied to revenue and pipeline targetsagreed with leadership.• Define and prioritize target segments (for example manufacturing, military, mining,occupational health providers, audiologists), and tailor messaging and channels toeach.• Work with sales on lead definitions (MQL/SQL), handoK processes and pipelinegoals, and review conversion rates together regularly.• Track competitors and market trends in hearing conservation and use those insightsto shape positioning and product messaging.• Build and manage the marketing tech stack (CRM, marketing automation, analytics)so that performance data is accurate and easy to report.• Lead weekly or bi-weekly internal marketing meetings to provide updates onmarketing initiatives
Digital Marketing & Advertising• Manage and optimize Google Ads campaigns to increase qualified leads and brandawareness. High degree of AI familiarity for campaign management (i.e. smartbidding, Performance Max, AI Max, etc.). Ability to run experiments to measure andimprove campaign performance metrics• Create and manage email campaigns in HubSpot, including automation,segmentation, and performance reporting.• Maintain and update company contact data and CRM information in HubSpot.Website & Content Management• Update and maintain the company website (WordPress), ensuring a clean andprofessional user experience.• Write and publish blog posts to support SEO, AEO/GEO and thought leadership.• Collaborate with team members to develop new web pages and landing pages formarketing campaigns.
Design & Creative Projects• Design marketing assets including brochures, flyers, digital ads, email graphics, andtrade show materials.• Maintain brand consistency across all materials and platforms.Social Media & Online Presence• Manage company social media accounts, primarily LinkedIn and YouTube.• Create and schedule posts, respond to comments, and monitor performanceanalytics.
Events & Trade Shows• Coordinate trade show registrations, logistics, and booth materials.• Assist with planning and promoting WAHTS appearances at industry conferencesand webinars.
Qualifications• Bachelor's degree in marketing, communications, design, or related field (orequivalent experience).• 5-8 years of experience in marketing management, digital marketing, or similarroles.• Proficiency with Google Ads, HubSpot, and WordPress.• Strong graphic design skills (Adobe Creative Suite or similar).• Excellent written and verbal communication skills.• Results oriented with a sense of urgency.• Creative, persuasive, willing to challenge the status quo.• Self-starter, team player.• Highly organized and able to manage multiple projects independently.• Experience with B2B or healthcare/technology marketing is a plus.
What We Offer• Fully remote or on-site, flexible work hours.• Competitive salary based on experience. xzbcwsv • Health benefits and paid time oK.• Opportunity to make a real impact in a growing company.
Benefits:• 401(k)• Flexible schedule• Health insurance• Paid time oK
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Role Description
Strategic responsibilities• Measure ROI across all marketing channels (trade shows, paid search, LinkedIn,email, webinars, partner referrals etc.)• Set up and maintain attribution with the sales team, so that every closed deal canbe traced back to the campaigns that influenced it.• Recommend where to move budget each quarter based on performance data,including cutting low-return channels and scaling the ones that work.• Own the annual marketing plan and budget, tied to revenue and pipeline targetsagreed with leadership.• Define and prioritize target segments (for example manufacturing, military, mining,occupational health providers, audiologists), and tailor messaging and channels toeach.• Work with sales on lead definitions (MQL/SQL), handoK processes and pipelinegoals, and review conversion rates together regularly.• Track competitors and market trends in hearing conservation and use those insightsto shape positioning and product messaging.• Build and manage the marketing tech stack (CRM, marketing automation, analytics)so that performance data is accurate and easy to report.• Lead weekly or bi-weekly internal marketing meetings to provide updates onmarketing initiatives
Digital Marketing & Advertising• Manage and optimize Google Ads campaigns to increase qualified leads and brandawareness. High degree of AI familiarity for campaign management (i.e. smartbidding, Performance Max, AI Max, etc.). Ability to run experiments to measure andimprove campaign performance metrics• Create and manage email campaigns in HubSpot, including automation,segmentation, and performance reporting.• Maintain and update company contact data and CRM information in HubSpot.Website & Content Management• Update and maintain the company website (WordPress), ensuring a clean andprofessional user experience.• Write and publish blog posts to support SEO, AEO/GEO and thought leadership.• Collaborate with team members to develop new web pages and landing pages formarketing campaigns.
Design & Creative Projects• Design marketing assets including brochures, flyers, digital ads, email graphics, andtrade show materials.• Maintain brand consistency across all materials and platforms.Social Media & Online Presence• Manage company social media accounts, primarily LinkedIn and YouTube.• Create and schedule posts, respond to comments, and monitor performanceanalytics.
Events & Trade Shows• Coordinate trade show registrations, logistics, and booth materials.• Assist with planning and promoting WAHTS appearances at industry conferencesand webinars.
Qualifications• Bachelor's degree in marketing, communications, design, or related field (orequivalent experience).• 5-8 years of experience in marketing management, digital marketing, or similarroles.• Proficiency with Google Ads, HubSpot, and WordPress.• Strong graphic design skills (Adobe Creative Suite or similar).• Excellent written and verbal communication skills.• Results oriented with a sense of urgency.• Creative, persuasive, willing to challenge the status quo.• Self-starter, team player.• Highly organized and able to manage multiple projects independently.• Experience with B2B or healthcare/technology marketing is a plus.
What We Offer• Fully remote or on-site, flexible work hours.• Competitive salary based on experience. xzbcwsv • Health benefits and paid time oK.• Opportunity to make a real impact in a growing company.
Benefits:• 401(k)• Flexible schedule• Health insurance• Paid time oK
Details
| Company | WAHTS Hearing |
| Location | United, Pennsylvania, United States |
| Type | FULL TIME |
| Niche | healthcare |
| Experience | permanent |