Country manager – spine & orthopedics

Job Title: Country Manager – Spine & Orthopedics (India & UAE)

Location: Based in India | Market responsibility across India & UAE

Company: Medworks Medical Equipment LLC (Dubai) / Next Gen Medworks India

About the Role:

Medworks is looking for an experienced Country Manager – Spine and Orthopedics to lead our Spine business across India and UAE, with a strong focus on advanced technologies including RF Plasma (Coablation), UBE (Unilateral Biportal Endoscopy), and other spine surgery platforms utilizing plasma probe technology. This is a high-impact leadership role for someone who understands the clinical and commercial side of spine surgery, and who can build a market from the ground up while developing a team to sustain long-term growth

Key Responsibilities

Lead and grow the Spine & Orthopedics business across India, with direct ownership of market development for RF Plasma, UBE, and related spine surgery technologies Develop and establish the Spine market in UAE, building clinical relationships and commercial presence from the ground up Recruit, train, and develop a high-performing regional sales and clinical support team Manage and strengthen distributor relationships across North, West, and East India Build and execute go-to-market strategy for spine technologies, including surgeon training, KOL development, and hospital onboarding Drive revenue growth and market share across both territories. Collaborate with global technology partners on product positioning, pricing, and training support Represent the company at key medical conferences, surgeon workshops, and industry events.

Key Skills & Competencies

Proven experience in Spine/Orthopedic medical device sales and market development, ideally with exposure to RF plasma, endoscopic spine (UBE), or related surgical technologies Strong track record of building teams and managing distributor networks Experience developing a market in the UAE/GCC region is a strong plus Excellent relationship-building skills with surgeons, hospitals, and distribution partners Willingness to travel extensively across India and to UAE Strong leadership, communication, and strategic planning skills

Requirements:

Bachelor's degree in Biomedical Engineering, Nursing, Life Sciences, or a related field and an added advantage of MBA/PGDM in Sales, Marketing, or Business Management preferred.

· Minimum 5-6 years of experience in medical device sales

· Strong background in surgical business

· Hands-on experience in clinical support and OT/surgical assistance

· Strong communication, negotiation, and presentation skills

· Driving License is mandatory

· Ability to work independently and manage key accounts strategically

Preferred Candidate Profile:

· Clinically strong with surgeon engagement experience

· Experience in capital equipment and consumable sales

· Energetic, target-driven, and commercially focused

To Apply: Send your CV: hr@ / careers@ with the subject – "Country Manager – Spine & Orthopedics"