Head of Sales - Interior Design

IMARAA · India

• Location: Bengaluru
• Department: Sales & Business Development
• Reports to: Founder / Managing Director
• Experience: 8–12+ years
• Employment: Full-time
  
About the Role

Imaraa is looking for an ambitious and highly driven Head of Sales to lead our interior design sales function and build a strong, predictable revenue engine.

The ideal candidate will have a proven track record in interior design, architecture, real estate, luxury home interiors, furniture, or related premium consumer businesses , with strong expertise in consultative selling and closing high-value projects.

This person will own the complete sales journey — from lead generation and client acquisition to proposal, negotiation, closure, and handover to the project team.

Key Responsibilities

1. Sales Strategy & Revenue

• Develop and execute monthly, quarterly and annual sales strategies.
• Own revenue targets, sales forecasting and overall sales performance.
• Build a healthy and measurable sales pipeline.
• Establish sales processes, reporting systems and conversion benchmarks.
• Identify new revenue channels and market opportunities.

2. Lead Generation & Business Development

• Build a consistent pipeline through referrals, digital leads, networking and strategic partnerships.
• Develop relationships with architects, builders, developers, real-estate consultants and other industry partners .
• Explore corporate, luxury residential and high-value interior projects.
• Build a strong referral and channel-partner ecosystem.

3. Client Acquisition & Closing

• Lead high-value client meetings and presentations.
• Understand client requirements, lifestyle, design expectations, budget and timelines.
• Work closely with the design team to create compelling proposals.
• Lead commercial discussions, negotiations and closures.
• Ensure healthy project margins while achieving revenue targets.

4. Team Leadership

• Build, manage and mentor the sales team.
• Set individual and team targets.
• Conduct regular pipeline and performance reviews.
• Train the team on consultative selling, objection handling and closing.
• Create a high-performance, accountable sales culture.

5. Cross-functional Collaboration

• Work closely with Design, Project Management, Procurement, Marketing and Finance teams.
• Ensure the sales team sets realistic expectations with clients.
• Establish a smooth transition from signed project to execution.
• Track client feedback and identify opportunities to improve the overall customer experience.
  
Key KPIs
• Monthly / quarterly / annual revenue
• Gross margin
• Lead-to-consultation conversion
• Consultation-to-closure conversion
• Average project value
• Sales pipeline value
• Sales cycle duration
• New client acquisition
• Referral / channel-partner contribution
• Repeat and upsell business
• Individual sales-team productivity
  
Ideal Candidate
• 8–12+ years of sales/business development experience.
• Strong experience in interior design, architecture, real estate, luxury home improvement, furniture or premium lifestyle businesses .
• Proven experience managing and exceeding revenue targets.
• Strong B2C and/or high-value project sales experience.
• Excellent negotiation, presentation and closing skills.
• Existing relationships with architects, builders, developers and affluent clientele would be a strong advantage.
• Strong commercial understanding and ability to protect project profitability.
• Experience building and leading a sales team.
• Comfortable working in a fast-paced, founder-led environment.
• Strong CRM, pipeline and sales-reporting discipline.
  

Send your resume to contact@imaraadesigns.com