Content manager

SFRI India · New delhi, India

Company Description

Since 1977, SFRI India Medical Diagnostics has been a leader in the in-vitro diagnostics (IVD) industry, delivering innovative solutions in Hematology, Biochemistry, and Immunology. With over four decades of expertise, we are committed to enhancing healthcare outcomes through advanced diagnostic products, empowering healthcare providers with accurate and timely results.

Role: Content Writer

Location: New Delhi

Department: Branding / Marketing

Employment Type: Full-time

Role Overview

We are looking for a creative, detail-oriented, and strategically driven Content Writer with 3–4 years of experience in the healthcare, diagnostics, medical devices, or IVD industry.

The role involves developing engaging and technically accurate content across digital and offline platforms including websites, social media, product brochures, presentations, marketing campaigns, corporate communication, and branding initiatives.

Key Responsibilities

Content Creation & Brand Communication

Create high-quality content for websites, blogs, brochures, presentations, emailers, product materials, and marketing campaigns

Develop engaging social media content, captions, and campaign communication

Write clear, creative, and technically accurate healthcare and diagnostics-related content

Maintain consistency in brand tone, messaging, and communication across platforms

Technical & Healthcare Content Writing

Simplify technical medical and diagnostic information into reader-friendly communication

Coordinate with product, sales, and technical teams for accurate information gathering

Create product-related content for hematology, biochemistry, immunology, and diagnostic solutions

Digital Marketing & Social Media Support

Support digital marketing and branding activities through impactful storytelling and campaign content

Create SEO-friendly content for website pages, blogs, and search visibility

Assist in planning content calendars for Linked In, Instagram, Facebook, You Tube, and other digital platforms

Support content development for exhibitions, launches, internal communication, and promotional campaigns

Editing, Research & Quality Control

Proofread and edit content for grammar, clarity, consistency, and accuracy

Conduct industry and competitor research to identify content trends and opportunities

Ensure timely delivery of content aligned with campaign timelines and business objectives

Requirements

-3–4 years of experience in healthcare, diagnostics, medical devices, or IVD industry content writing

-Strong understanding of healthcare terminology and technical communication

-Experience in digital marketing, SEO writing, and social media communication

-Bachelor's degree in journalism, English, Marketing, Life Sciences, or related field preferred

-Strong portfolio of content, campaigns, or healthcare-related writing work

Skills

Creative & technical writing

Healthcare / IVD content understanding

Website content writing

Social media communication & storytelling

What We Offer

-Opportunity to work with a trusted IVD brand with 45+ years legacy

-Exposure to healthcare branding, diagnostics marketing, and digital communication

-Creative and growth-oriented work environment

-Opportunity to contribute to impactful healthcare communication initiatives

Apply at:

Subject: Application for Content Writer

Candidates with prior experience in healthcare, diagnostics, medical devices, or IVD industry will be preferred.