SEO Content Strategist
West End Workforce · Nashville, Tennessee, United States
FULL TIMEpermanent
Job Description
An established and growing industrial company in the Nashville area is looking for an experienced, hands-on SEO Content Strategist to own and grow organic visibility across multiple websites.
Submit your CV and any additional required information after you have read this description by clicking on the application button.
This is an ideal opportunity for someone who loves to write, understands how content and SEO work together to drive measurable business results, and stays current on how AI is changing the way people discover information online.What You’ll DoOwn and execute organic search and content strategy across multiple websitesResearch, write, edit, and optimize SEO-focused blogs, website pages, educational resources, and other digital contentDevelop content around keyword research, search intent, audience needs, competitive opportunities, and topical authorityOwn on-page SEO, including content optimization, internal linking, metadata, and content refreshesIdentify content gaps and new organic growth opportunitiesDevelop content strategies for GEO/AEO and AI-powered search, including ChatGPT, Google AI Overviews, and other LLM-driven discoveryBuild content calendars and translate organic search opportunities into actionable content plansWork directly with internal subject-matter experts to turn technical information into clear, compelling contentSupport email, social media, and other digital marketing initiativesPartner with outside SEO resources on technical SEO initiatives while maintaining ownership of overall organic performanceUse GA4, Google Search Console, SEMrush, Ahrefs, or similar tools to measure organic traffic, rankings, leads, conversions, and content performanceExplore practical ways to use AI to improve marketing workflows and content developmentWhat We’re Looking For5+ years of experience in SEO, content marketing, organic search, or digital marketingExceptional writing and editing skills with a genuine passion for creating contentDemonstrated experience personally writing and optimizing content for organic searchExperience independently developing and executing SEO and content strategyStrong understanding of keyword research, search intent, on-page SEO, internal linking, content optimization, and competitive/content-gap analysisWorking knowledge of technical SEO concepts such as crawlability, indexing, redirects, schema, site architecture, xzbcwsv and site performanceCurrent understanding of GEO/AEO, AI search, and how LLMs are changing content discoveryExperience using Google Search Console, GA4, SEMrush, Ahrefs, Moz, Screaming Frog, or similar toolsDemonstrated ability to connect organic strategy to measurable results such as traffic, leads, conversions, or revenueExperience with broader national organic SEO; candidates whose experience has been exclusively local or franchise SEO may be less alignedB2B, industrial, manufacturing, automation, robotics, technical, e-commerce, or product-focused marketing experience is a plusBachelor’s degree preferredLocation & Work StructureLocation: La Vergne, TNSchedule: Hybrid — 4 days onsite / 1 day remote per week
Submit your CV and any additional required information after you have read this description by clicking on the application button.
This is an ideal opportunity for someone who loves to write, understands how content and SEO work together to drive measurable business results, and stays current on how AI is changing the way people discover information online.What You’ll DoOwn and execute organic search and content strategy across multiple websitesResearch, write, edit, and optimize SEO-focused blogs, website pages, educational resources, and other digital contentDevelop content around keyword research, search intent, audience needs, competitive opportunities, and topical authorityOwn on-page SEO, including content optimization, internal linking, metadata, and content refreshesIdentify content gaps and new organic growth opportunitiesDevelop content strategies for GEO/AEO and AI-powered search, including ChatGPT, Google AI Overviews, and other LLM-driven discoveryBuild content calendars and translate organic search opportunities into actionable content plansWork directly with internal subject-matter experts to turn technical information into clear, compelling contentSupport email, social media, and other digital marketing initiativesPartner with outside SEO resources on technical SEO initiatives while maintaining ownership of overall organic performanceUse GA4, Google Search Console, SEMrush, Ahrefs, or similar tools to measure organic traffic, rankings, leads, conversions, and content performanceExplore practical ways to use AI to improve marketing workflows and content developmentWhat We’re Looking For5+ years of experience in SEO, content marketing, organic search, or digital marketingExceptional writing and editing skills with a genuine passion for creating contentDemonstrated experience personally writing and optimizing content for organic searchExperience independently developing and executing SEO and content strategyStrong understanding of keyword research, search intent, on-page SEO, internal linking, content optimization, and competitive/content-gap analysisWorking knowledge of technical SEO concepts such as crawlability, indexing, redirects, schema, site architecture, xzbcwsv and site performanceCurrent understanding of GEO/AEO, AI search, and how LLMs are changing content discoveryExperience using Google Search Console, GA4, SEMrush, Ahrefs, Moz, Screaming Frog, or similar toolsDemonstrated ability to connect organic strategy to measurable results such as traffic, leads, conversions, or revenueExperience with broader national organic SEO; candidates whose experience has been exclusively local or franchise SEO may be less alignedB2B, industrial, manufacturing, automation, robotics, technical, e-commerce, or product-focused marketing experience is a plusBachelor’s degree preferredLocation & Work StructureLocation: La Vergne, TNSchedule: Hybrid — 4 days onsite / 1 day remote per week