SFE Manager

Cipla · India

Job Profile:

The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.

Key Responsibilities:

1. SFE Framework Implementation

• Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.
• Drive process-centric customer engagement through:
• Regular communication and update mechanisms
• Strategic customer segmentation and targeted approach
• Continuous monitoring and refinement of engagement strategies
• Create and implement best practices for sales team performance optimization

2. CRM System Management

• System Administration
• Oversee complete CRM system lifecycle management
• Ensure system reliability, performance, and continuous improvement

Master Data Management

• Act as admin
• Maintain and update master data with highest accuracy
• Implement data governance protocols
• Design and deliver comprehensive CRM system training programs
• Develop user guides and support documentation
• Monitor user adoption and system utilization metrics

3. Incentive and Rewards Program Management

• Incentive Program Design and disbursement.
• Assist Central SFE develop innovative incentive structures
• Manage incentive program budgets
• Incentive calculation and timely and accurate disbursement
• Implement incentive and target setting framework.

4. Performance Management

• Manage sales management BI tool
• Generate excel dashboards, reports and update
• Maintain sales, efforts and incentive records for audit.

5. Cross-functional collaboration

• Collaborate with the Central SFE and manage activities as per the framework.
• Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability

Education:

Any master's degree (Preferably MBA)

Experience:

4-7 years for relevant experience