Marketing Assistant Manager - TJ / 1917314

Recruit AI · Karachi division, Pakistan

Our client SZABIST is looking for a Marketing Assistant Manager in Karachi

DEPARTMENT: Marketing

Qualification: Master’s degree (18 Years of Education) in Marketing, Media Sciences, Advertising or related field.

Experience: 5-6 Years ‘of relevant professional experience.

Responsibilities

• Collect marketing intelligence by analyzing competitors to inform strategic decision-making.
• Assist in the preparation and management of annual budgets, admission campaigns, event plans, media plans, progress reports, and distribution records for giveaways.
• Create, publish, and distribute content that effectively communicates SZABIST’s core messages and brand values across diverse media, including social media, websites, SMS, live chat, blogs, emails, photographs, and videos.
• Design and coordinate layouts for official publications such as student handbooks, prospectuses, course catalogues, newsletters, convocation booklets, annual reports, brochures, posters, flyers, and event-related materials in collaboration with relevant departments.
• Promote the university’s image through corporate advertisements and press releases placed in leading newspapers across the country.
• Develop pre-event promotional materials including posters, video/photo teasers, emails, standees, flyers, and brochures for major university events like orientation, convocation, festivals, career fairs, alumni reunions, networking events, education expos, conferences, and seminars.
• Manage post-event communications by coordinating press releases, news media coverage, video content, interviews, and photographs to be shared on official websites and social media channels.
• Use internal marketing channels to keep the SZABIST community informed about the latest developments, achievements, and seasonal greetings.
• Maintain positive and professional relationships with external partners such as advertising agencies, vendors, event organizers, sponsors, volunteers, press, and media channels to ensure effective collaboration.
• Coordinate event logistics by liaising with vendors, exhibitors, and stakeholders on-site the day before events such as convocations, conferences, and education expos to ensure smooth execution.
• Carry out additional tasks and Responsibilities

as assigned by supervisors or higher management to support marketing and communications objectives.