General manager

WE ARE HIRING | GENERAL MANAGER – EAST ZONE

Location: East India

Function: Sales & Business Development

Industry: Apparel | Rainwear | Winterwear | Outerwear

CTC: Up to ₹40–45 LPA

Reporting To: Business Head / Director

We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.

Key Responsibilities

Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories. Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets. Manage and expand distributor, dealer, MBO, retail and institutional networks. Own revenue, sales targets, profitability, collections and channel productivity. Lead and mentor the regional sales team and field force. Identify new markets and appoint strategic channel partners. Develop seasonal sales plans aligned with monsoon and winter demand cycles. Track competition, pricing, schemes, product trends and market intelligence. Ensure effective primary & secondary sales, stock rotation and distributor productivity. Work closely with Product, Marketing, Supply Chain and Production teams. Conduct regular market visits and drive territory-wise growth plans.

Candidate Profile

Graduate / MBA in Sales & Marketing preferred. 15+ years of experience in Sales & Business Development. Strong experience in East India markets with an established distributor/dealer/retail network. Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred. Proven experience managing large sales teams and zonal/regional businesses. Strong understanding of General Trade, MBO, Distributor & Retail channels. Excellent commercial acumen with knowledge of margins, schemes, collections and profitability. Willingness to travel extensively across the East Zone.

Interested candidates can share their updated CV at:

Akshay Solanki

akshay.solanki@

Unison International