Manager Digital Sales

Master Group · Lahore, Lahore District; Punjab, Pakistan

The Digital Sales Manager – Cloud Services is responsible for driving digital-led revenue growth across IaaS, PaaS, SaaS, and industry cloud solutions. The role focuses on building scalable digital sales funnels, accelerating cloud adoption through data-driven acquisition models, and executing integrated campaigns targeting Enterprise, Financial Services, Telco, and Technology companies. This leader owns digital pipeline creation, online channel performance, customer lifecycle optimization, and digital partner ecosystem expansion.

Key Responsibilities

1. Digital Sales Strategy & Revenue Growth

• Develop and execute the digital sales strategy for cloud product lines (IaaS, PaaS, SaaS).
• Drive monthly and quarterly digital revenue targets across defined verticals (Enterprise, FSI, Tech).
• Define digital pricing, promotion, and self-service offers to increase online conversions.
• Build and manage digital funnels for lead acquisition → qualification → conversion → expansion.
• Oversee performance of digital channels including website, marketplace, partner portals, social, paid campaigns, webinars, events, and SEO.
• Optimize website and digital storefront journeys for cloud solutions, improving self-service sign-ups and inquiries.
• Manage cloud marketplace listings and drive traffic & conversions through targeted GTM motions.

3. Lead Generation & Digital Demand Engine

• Implement marketing automation workflows using CRM/MA tools (e.g., HubSpot, Salesforce, Zoho).
• Develop ABM (Account Based Marketing) micro-campaigns for priority verticals.
• Drive inbound and outbound digital motions aligned with ICPs (Enterprise/FSI/Tech).
• Create scalable digital playbooks to support industry-specific cloud use cases.

4. Customer Lifecycle & Growth

• Track cloud consumption patterns and execute digital nudges to increase usage.
• Implement cross-sell/upsell campaigns for managed services, security, analytics, and AI cloud services.

5. Data, Insights & Performance Analytics

• Build dashboards for funnel analytics, conversion metrics, ROAS, CLTV, CPA, churn, and retention.
• Utilize data insights to adjust campaigns, ICP targeting, and product positioning.
• Run A/B tests, optimize ad spends, and refine buyer journeys.

6. Collaboration & Stakeholder Alignment

• Work closely with Product, Marketing, Enterprise Sales, Cloud Engineering, and Customer Success.
• Collaborate with partners (ISVs, MSPs, SI partners) to create joint digital GTM campaigns.
• Support leadership with monthly business reviews, forecasts, and digital pipeline insights.

Job Specification:

Education:

Bachelor’s degree in Business, Marketing, Computer Science, or related field.

Experience:

06-10 years of relevant experience

Professional Competency:

• Experience in cloud providers (Huawei Cloud, AWS, Azure, GCP, Alibaba Cloud, or local CSPs).
• Certifications in cloud sales or digital marketing (AWS/Azure/GCP Sales, HubSpot, Google Ads).
• Experience driving ABM, B2B digital funnels, and cloud consumption growth.

Personal Competency:

• Proven track record of meeting revenue targets via digital channels.
• Strong command of CRM, marketing automation, digital analytics, and performance marketing tools.
• Understanding of cloud technologies (IaaS, PaaS, SaaS) and digital commerce models.