Senior Manager : Business Development

Buyerr · India

Manager / Senior Manager

Business Development — Industry Penetration

Function - Sales & Business Development

Reports To - Director - Marketing & Products

Location - Mumbai (Primary) 

Experience - 4-8 years (B2B / solution sales)

Type - Full-Time | Individual Contributor → Team Lead path

Industries (Priority) - Agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred

Education - Tier 2/3 B School

ABOUT BUYERR

Buyerr is India's specialist in consumer promotions, rewards, and loyalty — built for enterprise brands that want measurable engagement, not just eyeballs. With 2,000+ campaigns executed and 50M+ consumers touched, our clients include AB InBev, Diageo, ITC, Pidilite, Pernod Ricard, Carlsberg, Emami, Mankind, and Zydus. We combine strategy, tech, and execution under one roof — and we are growing fast across both existing and new industry verticals.

THE ROLE IN BRIEF

• Own new business acquisition from prospecting to closure.

• Build relationships with Marketing, Brand, Trade Marketing, and Category teams.

• Open new opportunities across FMCG, Alcobev, Pharma, FMCD, Auto, BFSI, Fintech, Retail, D2C, and E-commerce.

• Understand client challenges, create tailored solutions, and close high-value deals.

• Work closely with strategy and solution teams to craft winning proposals.

• Represent Buyerr at industry events and build a strong market presence.

WHAT YOU WILL DO

▸ Existing industries:  Hunt and close.

– Go deeper in FMCG, Alcobev, Pharma, and FMCD — target Trade Marketing, CMO, and Brand teams at mid to large enterprises

– Build a pipeline of 30+ qualified prospects within the first 90 days

▸ New sectors:  Expand into new verticals.

– Map opportunity in Auto, BFSI, Fintech, Retail/QSR, D2C, Health & Wellness, Agri-inputs

– Do the groundwork — identify the right buyer persona, map the budget cycle, build a tailored pitch

▸ Own the full BD cycle — prospecting to signed SOW. No hand-holding after intro.

▸ Solution framing:  Consult first, sell second.

– Understand client's consumer/trade challenge before pitching

– Work with internal strategy team to build bespoke proposals — not templated decks

▸ Represent Buyerr at industry events, associations, marketing summits, and brand forums.

▸ Maintain a healthy CRM pipeline — accurate, updated, and forecast-ready.

▸ Provide market intelligence — competitor moves, new client budgets, emerging categories.

▸ Transition closed accounts to Account Management with clean handoffs.

WHAT WE ARE LOOKING FOR

Core Skills

▸ Solution / concept selling — you sell outcomes, not packages

▸ Strong B2B sales fundamentals — prospecting, discovery, proposal, negotiation, close

▸ Understanding of brand marketing — trade promotions, consumer promos, loyalty mechanics

▸ Executive stakeholder management — comfortable in a room with CMOs, Trade Marketing heads, Category Managers

▸ Proposal and pitch craft — ability to synthesise a brief into a compelling commercial story

▸ Pipeline discipline — CRM hygiene, forecast accuracy, deal velocity management

Domain Knowledge (Nice to Have)

▸ Working knowledge of India's loyalty and promotions ecosystem — players, pricing, tech platforms

▸ Familiarity with trade channel structures in FMCG / Alcobev / Pharma

▸ Understanding of digital engagement — WhatsApp, QR-based journeys, gamification, cashback mechanics

▸ Exposure to Capillary, Salesforce, or similar CRM / loyalty platforms is a plus

Traits That Will Make You Win Here

▸ Hunter DNA — you are uncomfortable without a target and uncomfortable if you miss it

▸ Consultative instinct — you ask more questions than you answer in a first meeting

▸ Self-organised — you manage your own calendar, travel, and pipeline without a babysitter

▸ Comfortable with ambiguity — Buyerr is a mid-size company. Structures are not always pre-built

▸ India-market savvy — you understand how decisions get made in Indian enterprises (budgets, politics, timelines)

BACKGROUND & EXPERIENCE

▸ 4–8 years in B2B sales / business development — agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred

▸ Prior experience selling to Marketing, Trade Marketing, or Brand teams is a strong advantage

▸ Experience in any of: promotions agency, loyalty platform, digital marketing agency, MarTech, or packaged goods brand-side trade marketing

▸ MBA preferred; not mandatory if track record is strong

▸ Strong English and Hindi communication — written and verbal

HOW YOU WILL BE MEASURED

▸ Monthly / quarterly revenue from new clients closed

▸ Pipeline value and conversion rate (lead → proposal → close)

▸ New industry verticals activated (first-time Buyerr clients in a new sector)

▸ Average deal size and deal cycle time

▸ Client NPS at 90-day post-onboarding mark

WHY BUYERR

▸ Category tailwind — India's promotions and loyalty market is growing at 12–13% annually with most sectors underserved

▸ Proof to sell — 2,000+ campaigns, 50M consumers, marquee client roster. The sell is not hard once you are in the room

▸ Full-stack capability — we design, tech, and execute in-house. You are not selling just strategy

▸ Meritocratic, lean culture — ownership is real, not a buzzword

▸ Direct access to senior leadership — no org-chart friction on deals

Buyerr is an equal opportunity employer.