Senior Manager, Experience Optimization

Axios · United States

1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members. Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth. Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience. Responsibilities: Subscription, Registration & Paywall Optimization

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
• Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
• Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.
• Establish conversion benchmarks, reporting, and scalable optimization processes across the business.

• Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.
• Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.
• Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.

• Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.
• Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.

• Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives.
• Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization.
• Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization.

• 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.
• Proven success improving conversion through A/B testing and experimentation.
• Experience with subscription, membership, or digital media businesses.
• Hands-on experience with paywall or subscription platforms (Piano preferred).
• Strong analytical skills, including funnel analysis, experimentation, and performance measurement.
• Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.
• Excellent cross-functional collaboration and stakeholder management skills.

• Increase subscription and registration conversion rates through continuous experimentation.
• Establish a scalable testing program with measurable improvements across the conversion funnel.
• Improve first-party data capture to support personalization and audience growth.
• Create seamless onsite experiences that work in concert with lifecycle marketing.
• Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact.

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including telehealth services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture