SEO Growth Analyst: Content & Link Strategy

ibex · India

Overview

We are looking for a detail-oriented Marketing SEO Analyst to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.

Qualifications

Minimum Bachleors

Responsibilities

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Follow SEO trends and stay up-to-date with new tools and practices
• Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
• Familiarity with keyword research and management tool
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
• Strong understanding of good and white hat backlinks practices
• Build high-quality and high-authority backlinks
• Create weekly and monthly reports