Meta Ads Specialist

Jeena Sikho Lifecare Limited · India

Company: Jeena Sikho Lifecare Ltd.

Job Title: Meta Ads Specialist

Department: Digital Marketing / Performance Marketing

Location: Gurgaon

Employment Type: Full-Time

Working Days: 6 Days a Week

Experience: 5+ Years

Job Summary

We are looking for an experienced Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook and Instagram , with a strong focus on lead generation, conversions, customer acquisition, and ROI.

Key Responsibilities

• Plan, execute, and manage Meta Ads campaigns across Facebook and Instagram.
• Develop campaign strategies based on business goals, target audiences, and customer segments.
• Manage campaigns for lead generation, conversions, traffic, engagement, and remarketing .
• Conduct audience research and create effective targeting strategies.
• Set up and optimize Meta Pixel, Conversions API, and conversion tracking .
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates .
• Manage campaign budgets and ensure efficient utilization of ad spend.
• Conduct A/B testing of creatives, ad copies, audiences, placements, and campaign strategies.
• Coordinate with the creative and content teams to develop high-performing ad creatives and copies.
• Analyze campaign performance and identify opportunities for improvement.
• Create regular performance reports and dashboards with actionable insights.
• Manage retargeting, lookalike, custom, and interest-based audiences.
• Troubleshoot campaign, tracking, and performance-related issues.
• Stay updated with Meta Ads updates, policies, algorithms, and industry trends .
• Conduct competitor and market analysis to identify new advertising opportunities.

Required Skills

• Strong hands-on experience with Meta Ads Manager and Business Manager .
• Excellent knowledge of Facebook & Instagram advertising.
• Strong understanding of performance marketing and conversion funnels .
• Expertise in audience targeting, retargeting, bidding, and campaign optimization.
• Knowledge of Meta Pixel, Conversions API, GA4, and Google Tag Manager .
• Strong analytical and data interpretation skills.
• Proficiency in MS Excel/Google Sheets .
• Strong understanding of creative testing and ad copy optimization.
• Ability to manage large advertising budgets and multiple campaigns.

Qualification & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field preferred.
• 5+ years of hands-on experience in Meta Ads / Performance Marketing .
• Experience managing high-volume lead-generation and conversion campaigns will be preferred.
• Proven track record of improving ROI, lead quality, and campaign performance .