Manager - Branding & Internal Communications

Nuvama Group · India

The role is responsible for strengthening and consistently expressing the Nuvama brand across internal and business communication touchpoints. It will lead communication campaigns end-to-end, translating organizational and business priorities into clear, creative and engaging communication. The role will partner with multiple internal stakeholders, creative teams and agencies to develop high-quality communication across formats and channels. As a Brand Custodian, the role will ensure adherence to brand guidelines, visual identity, tone of voice and brand principles. The role will also identify opportunities to enhance employee engagement and brand impact through meaningful communication. Success will be measured through campaign effectiveness, stakeholder satisfaction, quality of execution and consistency of brand expression.

Functional Responsibilities :

• Develop and execute internal brand and communication campaigns across Nuvama, working closely with multiple internal functions.

• Understand business and organizational requirements and translate them into clear, creative and engaging communication ideas.

• Own campaigns end-to-end—from brief understanding and ideation to messaging, creative development, execution and post-campaign evaluation.

• Partner with different teams across the organization to develop communication for employee initiatives, culture, engagement, business priorities and organizational programmed.

• Act as a Brand Custodian for Nuvama, ensuring all internal and external communication is aligned with brand guidelines, visual identity, tone of voice and brand principles.

• Review communication and creative assets developed by internal teams and agencies to ensure brand consistency and quality.

• Work closely with the design team, agencies and other creative partners to translate ideas into effective communication across emailers, digital assets, videos, presentations, events, OOH and other formats.

• Support business marketing initiatives by developing communication campaigns and marketing collateral aligned with business objectives.

• Identify opportunities to strengthen the Nuvama brand through consistent and meaningful employee and business communication.

• Maintain and evolve communication templates, guidelines and brand assets to enable consistent brand expression across the organization.

• Track campaign delivery, engagement and effectiveness and use learnings to improve future campaigns.

Qualifications:

• MBA / PGDM in Marketing from a recognized institution.

• Graduate degree in Marketing, Mass Communication, Advertising, Communications or a related discipline preferred.

• Strong understanding of branding, marketing communications and campaign development.

• Excellent written and verbal communication skills.

Experience:

• At least 5–8 years of relevant experience in Brand Marketing, Marketing Communications, Internal Communications, Brand Management or Integrated Marketing.

• Hands-on experience in conceptualizing and executing communication campaigns.

• Experience working with multiple internal stakeholders and translating their requirements into effective communication.

• Experience in brand management / brand governance / brand custodianship will be important.

• Experience in a brand-led organization, BFSI or a similar corporate environment preferred.

• Experience working with creative agencies, designers and other communication partners.

• Exposure to both internal communication and business marketing preferred.

Functional Competencies :

• Brand Management & Custodianship Strong understanding of brand identity, guidelines, tone of voice and consistent brand expression across touchpoints.

• Campaign Development Ability to develop a campaign from a business brief—insight, idea, messaging, creative direction and execution.

• Internal Communications Understanding of employee audiences and ability to create communication that is relevant, engaging and easy to consume.

• Creative & Conceptual Thinking Ability to develop strong communication ideas rather than simply execute pre defined briefs.

• Content & Copywriting Ability to develop crisp, engaging and effective copy across multiple communication formats.

• Marketing Communications Understanding of integrated communication across digital, social, events, print, OOH and other relevant channels.