Regional Sales Manager

POST A RESUME · India

Role Overview

The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography . The role drives regional revenue growth, market expansion, distributor & super stockist management , and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.

This role is strategic, analytical, and leadership-oriented , with strong ownership of region-wide GT sales performance.

Key Responsibilities

Regional Sales Strategy & Planning

• Develop and execute regional sales strategy aligned with company objectives.
• Build annual/quarterly/monthly business plans for assigned region.
• Identify growth opportunities, market gaps, and structural improvements in the GT network.

Multi-Territory Leadership

• Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
• Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
• Conduct regular field audits and market-working with ASMs.

Distributor & Super Stockist Management

• Lead appointment, evaluation, and optimization of super stockists and key distributors .
• Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
• Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.

Market Development & Expansion

• Identify and prioritize new markets, white spaces, and high-potential regions.
• Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
• Approve surveys and appointments for new distributors in strategic locations.

Team Leadership & Capability Building

• Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs , and distributor salesmen.
• Set KPIs, monitor performance, and drive productivity improvements.
• Conduct capability-building, coaching, and periodic performance reviews.

Regional Performance Monitoring

• Review primary, secondary, and tertiary sales to ensure coverage and efficiency.
• Track outlet penetration, distribution width & depth, beat productivity, and service levels.
• Use data-driven insights to drive corrective actions and performance improvements.

Competition Tracking & Market Intelligence

• Monitor competitor activities, price changes, trade schemes, and market-share movements.
• Present insights to senior management and recommend strategic actions.

Cross-Functional Alignment

• Coordinate closely with Marketing, Supply Chain, Finance, Commercial & HR for regional requirements.
• Drive execution of marketing initiatives, visibility programs, and new product launches.
• Ensure demand forecasting and stock movement are aligned with sales plans.

Reporting & Compliance

• Submit comprehensive regional MIS, business reviews, competitor analysis, and performance reports.
• Ensure adherence to company policies, compliance guidelines, and operational controls.

Skills & Competencies

• Strong leadership and ability to manage multi-level sales teams.
• Deep understanding of General Trade FMCG distribution .
• Excellent analytical, planning, and decision-making skills.
• Strong negotiation and distributor management capabilities.
• Proficiency in MS Excel, analytics, MIS & regional business reviews .
• High discipline, strategic thinking, and strong communication skills.

Ideal Candidate Profile

• Strong exposure to Regional sales leadership , direct distribution, and super-stockist model.
• Strong understanding of Gujarat and surrounding market geographies.
• Ability to manage large GT sales teams and deliver consistent business results.

Experience: 12–18 years of proven experience in FMCG – Snacks/Namkeen/Food

Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory

Education: Any Graduate & MBA

Location: Rajkot & Jaipur

Salary Negotiable up to 12 LPA based on experience and current salary.

For More Details, call on 9714274730 or email Your cv on tanuja@postaresume.co.in