Senior Performance Marketer

FourUp · Islamabad, Pakistan

Company Description

FourUp is a full-service digital marketing agency that helps businesses grow through SEO, website development, social media marketing, and performance advertising. The team blends creative thinking, technical expertise, and data-driven strategy to deliver measurable results for clients across Pakistan, the UAE, and other markets. Every marketing strategy is tailored to a client’s specific goals, audience, and industry, with success evaluated by the growth each campaign produces. FourUp’s services span SEO, paid media, web development, social media, e-commerce, content marketing, AI automation, and digital outsourcing, acting as an extension of clients’ teams. The agency is known for being transparent, reliable, and focused on long-term partnerships.

Role Description

The Senior Performance Marketer is a full-time, on-site role based in Islāmābād, Pakistan. This role is responsible for planning, executing, and optimizing performance marketing campaigns across platforms such as Google Ads, Meta, and other paid media channels to drive measurable growth for clients. Day-to-day tasks include conducting audience and keyword research, setting up and managing PPC and shopping campaigns, monitoring performance, and adjusting bids, budgets, and creatives for maximum ROI. The Senior Performance Marketer collaborates with SEO, design, web development, and social media teams to align campaigns with overall digital strategies and client goals. The role also involves reporting on campaign performance, presenting insights to clients, testing new growth opportunities, and mentoring junior marketing team members.

Qualifications

• Candidates should possess strong performance marketing skills, including expertise in Google Ads, PPC campaign management, shopping campaigns, remarketing, and conversion rate optimization.


• Candidates should possess skills in analytics and measurement, such as proficiency with Google Analytics, Tag Manager, data interpretation, A/B testing, and reporting dashboards.


• Candidates should possess digital marketing strategy skills, including audience research, funnel design, offer testing, and integrated campaign planning across paid, social, and search channels.


• Candidates should possess collaboration and communication skills, including clear client communication, cross-functional teamwork with design and development teams, and the ability to present findings and recommendations.


• Candidates should ideally have experience with e-commerce marketing, Merchant Center optimization, and performance campaigns for online stores.


• Candidates should possess strong problem-solving abilities, attention to detail, and a results-focused mindset with ownership of campaign outcomes.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, and several years of hands‑on performance marketing experience in an agency or similar environment are highly beneficial.


• Experience with marketing automation tools, AI‑based optimization, and familiarity with SEO and social media advertising are advantageous.