Junior Copywriter

Tonic Worldwide · Mumbai metropolitan region, India

Copywriter (1–2 Years)

We're looking for a copywriter who loves turning everyday briefs into ideas people remember.

If you enjoy cracking campaign concepts, writing social-first copy, and building brands that millions of people know and interact with, we'd love to meet you. You'll get to work on some of the most well-known household brands alongside a team that genuinely enjoys making good work.

What you'll do

• Write copy across social, digital, integrated campaigns, films, websites and presentations.
• Develop campaign ideas with designers, strategists and the wider creative team.
• Bring brand voices to life across multiple categories and platforms.
• Translate briefs into sharp, culturally relevant creative ideas.
• Present work confidently, iterate based on feedback, and keep raising the bar.
• Stay plugged into culture, trends, advertising and everything people are talking about.

What we're looking for

• 1–2 years of advertising or digital agency experience.
• A portfolio that shows strong conceptual thinking, not just good writing.
• Excellent command of English with great attention to detail.
• Someone who thinks beyond captions and enjoys solving creative problems.
• Comfortable juggling multiple brands and deadlines.
• Curious, collaborative and always looking to make the work better.

Bonus points if you

• Naturally spot insights in everyday conversations.
• Rewrite ad copy in your head.
• Have opinions on campaigns, not just captions.
• Believe the best copy is often the simplest.