Growth & Business Strategy Manager

Salt Oral Care · India

About Salt Oral Care

Salt Oral Care is a premium oral care brand on a mission to redefine everyday oral hygiene through innovative products and exceptional consumer experiences.

As we continue to scale, we're looking for a Growth & Business Strategy Manager who can drive revenue growth by identifying new business opportunities, building winning channel strategies, and expanding Salt across online and offline markets.

This is not a Performance Marketing or CRM role.

We're looking for someone who understands business growth, channel expansion, sales strategy, profitability, and building consumer brands.

You'll work directly with the founders to shape Salt's next phase of growth.

Key ResponsibilitiesBusiness Growth Strategy

• Develop and execute the overall business growth strategy aligned with company objectives.
• Identify new revenue opportunities across D2C, E-commerce, Quick Commerce, General Trade, Modern Trade, HORECA, and Institutional Sales.
• Build quarterly and annual growth roadmaps to achieve revenue and market expansion goals.
• Identify new customer segments, partnerships, and distribution opportunities to accelerate business growth.

E-commerce & Quick Commerce

Own the commercial growth strategy across:

• D2C Website (Shopify)
• Amazon
• Blinkit
• Zepto
• Swiggy Instamart
• Flipkart & other marketplaces

Key responsibilities include:

• Revenue Growth
• Marketplace Expansion
• ROAS Optimization
• Pricing & Promotion Strategy
• Product Visibility
• Assortment Planning
• Sales Forecasting
• Channel Profitability

Retail & Distribution Growth

Develop and execute expansion strategies across:

• General Trade (GT)
• Modern Trade (MT)
• Retail Chains
• Premium Stores
• Pharmacies
• Institutional Sales

Work closely with internal sales teams and external partners to strengthen distribution and improve market reach.

HORECA & Strategic Partnerships

Identify and build strategic partnerships across:

• Hotels
• Resorts
• Restaurants
• Cafés
• Corporate Offices
• Airlines
• Premium Hospitality Chains
• Wellness & Fitness Chains

Develop channel-specific business plans that drive long-term revenue and brand visibility.

Commercial Planning

• Work closely with founders to identify new growth opportunities.
• Develop Go-to-Market (GTM) strategies for new product launches.
• Recommend pricing, promotional, and channel strategies to maximize profitability.
• Monitor market trends, competitor activities, and consumer behaviour to identify future business opportunities.

Business Analytics

Monitor and improve key business metrics including:

• Revenue Growth
• ROAS
• Contribution Margin
• Sales Growth
• Channel Profitability
• Category Performance
• Average Order Value (AOV)
• Customer Acquisition Cost (CAC)

Translate business insights into actionable growth strategies.

Cross-Functional Leadership

Collaborate with Product, Marketing, Sales, Operations, Supply Chain, and external agencies to execute growth initiatives and ensure successful market expansion.

What We're Looking For

• 5–8 years of experience in Growth Strategy, Commercial Growth, Business Strategy, Category Management, or Revenue Growth.
• Proven experience driving growth across D2C, E-commerce, and Quick Commerce channels.
• Strong understanding of Amazon, Blinkit, Zepto, Shopify, and marketplace ecosystems.
• Experience building growth strategies across online and offline channels.
• Strong commercial acumen with the ability to analyze business performance and identify scalable growth opportunities.
• Excellent analytical, stakeholder management, and problem-solving skills.
• Comfortable working in a fast-paced startup environment with high ownership.

Preferred Industry Experience

Candidates from the following industries will be preferred:

• FMCG
• Oral Care
• Personal Care
• Beauty & Cosmetics
• Consumer Healthcare
• Wellness
• D2C Consumer Brands
• Experience working with General Trade (GT), Modern Trade (MT), Quick Commerce, HORECA, or Institutional Sales will be an added advantage.

Email your CV on purnima@saltoralcare.com