Programmatic manager

Key Responsibilities

Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360. Set up and manage campaigns across Display, Video, You Tube, Native, and Audio inventory. Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences. Monitor campaign performance, pacing, and budgets to achieve client KPIs. Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach. Analyze campaign data and provide actionable insights and recommendations.

Required Skills

Strong hands-on experience with DV360 and programmatic media buying. Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed. Experience managing Display, Video, You Tube, and Performance campaigns. Strong knowledge of audience targeting, bidding strategies, and campaign optimization. Experience with conversion tracking, attribution, and performance measurement. Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).