Head of VIP

Are you ready to lead VIP strategy and shape the player experience across multiple regulated markets?

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Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking a Head of VIP to lead and scale its VIP function across key markets and brands. If you’re a strategic leader with deep VIP, retention, and regulatory experience, this is a chance to build a high-impact, data-driven VIP program within a fast-moving international organization.
Location: Fort Lee, NJ (100% On-site) Work Mode: Full-time (Remote/Hybrid not available)
The RoleAs the Head of VIP, you will lead the full VIP lifecycle across multiple markets, overseeing strategy, team performance, player retention, and revenue growth. You’ll manage a dynamic international team, define key KPIs, and ensure a premium, compliant player journey that aligns with business goals and regulatory standards.
What You’ll DoLead, motivate, and develop the VIP team to deliver best-in-class player service.Design and execute the VIP strategy across multiple markets and brands, aligned with growth targets.Oversee day-to-day VIP operations and performance across regulated jurisdictions.Define and monitor KPIs related to player engagement, retention, loyalty, and revenue.Build and maintain strong relationships with top-tier players to maximize long-term value.Partner closely with Marketing, CRM, Payments, and Compliance teams to deliver a seamless VIP experience.Implement segmentation, loyalty, and reward strategies to enhance player lifetime value.Use player insights, market trends, and competitor analysis to drive continuous improvement.Ensure all VIP initiatives align with Responsible Gaming standards and U.S. regulatory requirements, including NJDGE expectations.Prepare performance updates, insights, and forecasts for senior leadership and key stakeholders.
What We’re Looking For2+ years of experience in a Head of VIP, Senior VIP, or Team Lead role within iGaming or online entertainment.Deep understanding of VIP lifecycle management, player segmentation, and retention strategy.Proven experience operating across multiple jurisdictions, including regulated U.S. markets.Strong familiarity with New Jersey regulations and experience working with NJDGE compliance requirements.Excellent leadership and communication skills, with a track record of managing and motivating multicultural teams.Strong analytical mindset with the ability to make data-driven decisions.Highly organized, commercially focused, and results-oriented.Strong commitment to integrity, responsible gaming, and player well-being.
PreferredExperience leading VIP functions across multiple brands or international markets.Background in a fast-growing iGaming, sportsbook, or online entertainment business.Experience building scalable loyalty, segmentation, and retention frameworks.Proven success improving VIP performance through data, process optimization, and team leadership.
Why Join Soft2Bet?Bonuses: Discretionary, performance-basedBenefits: Comprehensive medical, dental, and vision + 401(k)Time Off: Generous PTO policyPerks: Partially subsidized in-office breakfasts and lunchesCulture: Collaborative team that celebrates milestones and wins togetherGrowth: Professional development and ownership within a scaling organization

Soft2Bet is proud to be an Equal Opportunity Employer. xzbcwsv We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.