Performance Marketing Senior Specialist

Role Overview We are looking for a data-driven Performance Marketing Specialist to lead our user acquisition efforts. You will be responsible for the full-funnel management of ad campaigns, with a heavy emphasis on unit economics, ROI, and conversion rate optimization. We are looking for a specialist who enjoys reverse-engineering business goals into actionable marketing funnels. Key Responsibilities Campaign Execution: Build, manage, and optimize multi-channel campaigns (primarily Meta and Google Ads) from scratch for product launches and evergreen funnels. Analytical Strategy: Manage large-scale budgets with a laser focus on ROI. You will track CAC, CTR, and ROI while ensuring we stay within our target unit economics. Funnel Optimization: Collaborate with the creative and web teams to im