Growth Marketing Manager (Web Experience)

Shield · Dallas, United States

• Own UX and content journeys across Shield AI for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders
• Maintain, update, and improve existing website pages to ensure content accuracy, strong UX, and alignment with business priorities
• Build new web pages and digital experiences in partnership with our web agency and internal stakeholders
• Translate campaign, product, recruiting, and communications goals into clear, effective web experiences
• Use WordPress to create, edit, QA, and publish website content
• Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures
• Apply strong UX judgment to improve navigation, page flow, content hierarchy, conversion paths, and audience engagement
• Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement
• Coordinate with agency partners on web design, development, maintenance, SEO, analytics, and technical improvements
• Monitor web performance and user behavior to identify opportunities for content, UX, and conversion improvements
• Ensure website updates meet brand, quality, accessibility, and performance standards

Benefits

• Excellent Medical Coverage
• Mental Health Employee Assistance Program
• Paid Parental Leave
• Pet Insurance
• Flexible Work Hours
• Onsite Gym (DC)
• Gym Discount (San Diego)
• Free Parking
• Competitive Compensation
• Stock Benefits
• 401K Services and Match

Hands-on experience managing and publishing content in WordPress or a comparable CMS

Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests

Basic understanding of HTML, CSS, design systems, or front-end development workflows

Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas

Strong writing, editing, and content organization skills

Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization

Experience building, maintaining, and improving website pages in partnership with designers, developers, agencies, and internal stakeholders

Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration

4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field

Experience in aerospace, defense, national security, advanced technology, or B2B technology

Experience working with web agencies or external development partners

Familiarity with analytics tools, heatmapping, A/B testing, SEO platforms, or web performance reporting