Influencer marketing coordinator

About the Role

Won Motors is looking for a proactive Influencer Marketing & Linked In B2 B Executive to manage influencer collaborations, social media platforms and B2 B customer outreach through Linked In.

The ideal candidate should have experience coordinating with influencers, managing social media accounts, generating B2 B leads and maintaining consistent follow-ups with potential customers. Key Responsibilities Influencer Marketing

Identify and shortlist relevant influencers and content creators. Contact influencers and manage collaboration discussions. Negotiate pricing, deliverables, timelines and content usage rights. Prepare campaign briefs and coordinate content production. Follow up with influencers and ensure campaigns are completed on time. Track influencer campaign reach, engagement, leads and conversions. Linked In B2 B Outreach Research and identify potential B2 B customers, distributors, dealers and business partners through Linked In. Send personalised connection requests and business messages. Introduce Won Motors' brands, products and business opportunities to potential clients. Create and manage a structured Linked In follow-up funnel. Maintain regular communication with prospective and existing B2 B customers. Qualify leads and arrange calls or meetings with interested clients. Maintain a lead database and update follow-up status regularly. Track connection acceptance rates, responses, qualified leads and meetings. Use Linked In Sales Navigator or similar tools for prospecting when required. Social Media Management Manage the company's Linked In, Instagram, Facebook and You Tube accounts. Plan and maintain monthly social media content calendars. Coordinate reels, product videos, static posts and promotional campaigns. Write captions, Linked In posts and basic marketing content. Monitor comments, messages and audience engagement. Prepare regular social media, influencer and B2 B lead-generation reports. Must Have Skills Experience in influencer marketing and influencer coordination. Experience handling B2 B customers and lead generation through Linked In. Strong social media management skills. Ability to create and manage follow-up funnels. Good communication, negotiation and relationship-management skills. Proficiency in Hindi, English and Tamil. Understanding of Instagram Reels, You Tube Shorts and current social media trends. Ability to manage multiple campaigns, influencers and B2 B prospects simultaneously. Basic knowledge of Meta Business Suite and social media analytics. Preferred Qualifications Experience using Linked In Sales Navigator or CRM tools. Experience in the automotive, lifestyle, beauty or consumer products industry. Basic content-writing and campaign-planning abilities. Experience coordinating with designers, video editors and content creators. Knowledge of paid social media campaigns is an added advantage.