Senior Executive - Performance Marketing

Beco · India

About the Role

We are looking for a data-driven and growth-oriented Senior Executive -Performance Marketing to lead paid acquisition across Google Ads and Meta Ads. The ideal candidate has hands-on expertise in managing high-budget performance campaigns, scaling customer acquisition profitably, and driving measurable business growth. This role requires someone who can combine strategic thinking with execution, continuously optimize campaigns, and collaborate with creative, content, and analytics teams to improve performance across the marketing funnel.

Key Responsibilities:

Performance Marketing Strategy

• Develop and execute full-funnel paid media strategies across Google and Meta platforms.
• Own customer acquisition, revenue growth, ROAS, CAC, MER, and other key performance metrics.
• Plan and manage monthly media budgets while maximizing efficiency and profitability.
• Identify opportunities to scale campaigns without compromising profitability.

Campaign Management

• Build, launch, monitor, and optimize campaigns across:
• Google Search
• Performance Max
• Shopping
• Display
• YouTube
• Meta (Facebook & Instagram)
• Conduct ongoing A/B testing across audiences, creatives, bidding strategies, placements, and landing pages.
• Manage remarketing and customer retention campaigns.

Analytics & Reporting

• Monitor campaign performance daily and recommend optimization strategies.
• Analyze data using Google Analytics (GA4), Meta Ads Manager, and other analytics tools.
• Build dashboards and present weekly/monthly performance reports with actionable insights.
• Track attribution models and measure incrementality wherever applicable

Audience & Growth

• Develop audience strategies using first-party data, lookalike audiences, and interest-based targeting.
• Identify new customer acquisition opportunities and scaling strategies.
• Work closely with CRM and retention teams to maximize customer lifetime value

Creative Collaboration

• Partner with creative teams to develop high-performing ad creatives.
• Provide creative briefs based on campaign insights and consumer behavior.
• Continuously test messaging, hooks, formats, and offers to improve conversion rates.

Cross-functional Collaboration

• Work with eCommerce, product, design, and content teams to improve landing page performance and conversion rates.
• Coordinate with agencies or external partners if required.
• Stay updated with platform changes, industry trends, and emerging advertising technologies

Required Qualifications

• 2-5 years of experience in Performance Marketing or Digital Marketing.
• Strong hands-on experience managing Google Ads and Meta Ads at scale.
• Proven track record of managing monthly ad spends and delivering profitable growth.
• Deep understanding of:
• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Conversion API (CAPI)
• Pixel implementation and tracking
• Experience with attribution, conversion tracking, and campaign measurement.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience in D2C/eCommerce brands.
• Experience managing budgets of $50K+ per month (or equivalent).
• Familiarity with Shopify, Merchant Center, and feed optimization.
• Knowledge of A/B testing tools and CRO best practices. Experience with third-party attribution tools is a plus.

Success Metrics

• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Marketing Efficiency Ratio (MER) 2
• Revenue from paid channels
• Conversion Rate (CVR)
• Customer Acquisition Growth
• Cost per Purchase (CPP)
• New Customer Revenue
• Lead/Order Volume
• Budget Utilization Efficiency

What We're Looking For

• Highly analytical with strong business acumen. Ownership mindset with a bias for action.
• Comfortable working in a fast-paced, high-growth environment.
• Curious, adaptable, and eager to experiment.
• Strong problem-solving and decision-making skills.
• Excellent team collaboration and stakeholder management abilities.