Lead Generation Executive

Empor Marcom · India

Experience: 1–5 Years

Location: Remote

Job Type: Full-Time

Job Summary

We are looking for a proactive and result-oriented IT Lead Generation Executive to identify, engage, and qualify potential customers for enterprise IT solutions. The ideal candidate should have experience in B2B lead generation, outbound calling, email outreach, and appointment setting for IT products and services.

Key Responsibilities

• Generate qualified leads through cold calling, email campaigns, LinkedIn, and other prospecting channels.
• Identify key decision-makers such as CIOs, CTOs, IT Heads, Infrastructure Managers, and Digital Transformation leaders.
• Schedule discovery meetings, demos, and webinars for the sales team.
• Research target accounts, industries, and customer requirements.
• Maintain and update CRM with lead details and activity records.
• Follow up with prospects and nurture leads until they are sales-qualified.
• Work closely with marketing and sales teams to achieve campaign goals.
• Meet weekly and monthly lead generation and meeting targets.
• Stay updated on the latest IT trends, products, and enterprise technologies.

Preferred Technologies/Solutions

• Cloud (AWS, Azure, GCP)
• Cybersecurity
• IT Infrastructure
• ITSM (Jira Service Management, ServiceNow, ManageEngine, etc.)
• Databases (Oracle, SQL Server, MongoDB, Couchbase)
• AI & Automation
• CRM Solutions
• Networking & Storage
• Backup & Disaster Recovery
• SaaS Applications

Required Skills

• Excellent communication and presentation skills.
• Strong outbound calling and prospecting experience.
• Knowledge of B2B lead generation processes.
• Experience using CRM tools such as Salesforce, HubSpot, or Zoho.
• Familiarity with LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, or similar prospecting tools.
• Strong research and analytical skills.

Qualification

• Bachelor's degree in Business, Marketing, IT, or a related field.
• Experience in B2B IT lead generation is preferred.