Area Sales Manager General Trade (ASM-GT) | FMCG | -Ujjain[MP]

The Banyan HR Consults Chennai · India

Job description

Area Sales Manager General Trade (ASM-GT) | FMCG | New Launch

Location: Ujjain, Madyapradesh

Experience: Minimum 7 -10 Years as ASM in entire Ujjain

Industry: FMCG

CTC: Maximum gross up to 9 LPA + DA

Roles & Responsibilities

• Lead the successful launch of new FMCG products across Ujjain.
• Achieve monthly, quarterly, and annual primary and secondary sales targets.
• Appoint, develop, and manage distributors to strengthen the distribution network.
• Increase numeric distribution, outlet coverage, and market penetration.
• Drive retailer activation, merchandising, and in-store visibility.
• Lead and mentor Sales Officers/TSIs to improve market execution and productivity.
• Execute trade schemes, promotional activities, and sales initiatives.
• Monitor stock availability, distributor ROI, and collection efficiency.
• Conduct regular market visits to identify growth opportunities and monitor competition.
• Build strong relationships with distributors, wholesalers, and retailers.

Desired Candidate Profile

• Graduate in any discipline.
• Minimum 5-10 years of FMCG sales experience in the General Trade channel.
• Minimum 2 years of team handling experience as ASM or equivalent.
• Strong exposure to distributor appointment and market expansion.
• Experience handling the Vidarbha market is mandatory.
• Exposure to new product launches will be an added advantage.
• Strong leadership, negotiation, and communication skills.
• Willing to travel extensively across the assigned territory.

If your experience suits our JD,Pl share your updated resume to jobs@banyantalenthr.com

Role: Area Sales Manager (B2C)

Industry Type: Food Processing

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Retail & B2C Sales