Lead Generation Specialist

ABOUT GUS EDUCATION INDIA GUS Education India (GEI) is a service wing of Global University Systems (GUS) based in Europe. In India, we are a full-service digital marketing agency that delivers scalable online marketing services to Global University Systems’ and its associated brands. As a frontrunner in building digital eminence for a fleet of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation JOB PURPOSE The Paid Social Specialist will work closely with the manager (paid social) and brand marketing teams to set and deliver paid social campaigns that align closely with the key social and business objectives. The role will also include budget pacing, optimizations, accurate reporting and industry knowledge of paid social channels. DESIRED PROFILE QUALIFICATION Degree in a relevant subject or similar qualification RELEVANT EXPERIENCE Minimum 3 years of experience managing paid social efforts and/or media buying, and strategy development A real social native, with great understanding of new paid social technologies KEY ACCOUNTABILITIES & ACTIONS Paid Social Campaign Management Plan, execute, and optimize paid social media campaigns across platforms like Meta, LinkedIn, Quora, Tiktok, Snapchat etc. Monitor daily performance and make real-time adjustments to maximize ROI. Ensure campaigns align with brand goals and digital marketing strategy. Budget & Performance Tracking Manage paid social media budgets, ensuring accurate pacing and spending allocation. Conduct monthly reports on budget spends. Data Analysis & Optimization Analyze campaign data to identify trends and provide strategic recommendations. Develop A/B testing strategies and suggest performance-driven improvements. Utilize third-party bid management tools for better optimization. Content & Workflow Management Collaborate with internal teams to manage content calendars and campaign workflows. Oversee campaign naming conventions, structure, and updates. Stakeholder & Vendor Coordination Work closely with brand marketing, analytics, web development, and external partners. Manage relationships with vendors and third-party platforms to enhance campaign performance.