Account-Based Marketing Specialist

Virtual Vocations Inc · Workfromhome, United States

Seeking a strategic and hands-on Account-Based Marketing Specialist, the full-time remote position will develop and execute targeted marketing programs aimed at enhancing relationships with key accounts and identifying expansion opportunities within the existing client base. Key responsibilities Develop and execute ABM campaigns tailored to high-value accounts in collaboration with account management teams Create personalized content and messaging for specific accounts, industries, and decision-maker personas Track and analyze account engagement signals to identify upsell and cross-sell opportunities Required qualifications 3+ years of experience in account-based marketing, B2B marketing, or client marketing Familiarity with ABM platforms such as Demandbase, 6sense, or Terminus Experience developing personalized, account-specific content and multi-channel campaigns Strong collaboration skills with experience working alongside sales and customer success teams Analytical mindset with the ability to track account engagement metrics and report on program performance